Breakdown of Wartime Alliance

Superpower Relations 1943-1991 The Breakdown of the Wartime Alliance The Breakdown of the wartime alliance Although allies, cracks were already appearing in the Soviet-American alliance by 1945. Stalin was particularly suspicious of Britain’s policy before the war of appeasement, which he thought aimed secretly to encourage Hitler to attack Russia. He was also unhappy with the US/British failure to open up a second front in Europe before June 1944. On the other hand the British and Americans were worried about Soviet troops in Eastern Europe and their failure to help the Warsaw Uprising against the Nazis. The question remained- would the USA and USSR remain friends following the removal of the one factor which kept them united- the defeat of Germany? [pic] American and Russian troops meet at Torgau on the Elbe, 25th April 1945 World War Two: K/W/L Grid What do I know about WW2? (complete at start of What do I want to know? What have I learnt? lesson) (complete at start of lesson) (complete at end of lesson using the following pages). The war in Russia was to change the course of World War Two in Europe. In June 1941, World War Two witnessed what was then the largest land attack in history   -‘Operation Barbarossa'. A vast Nazi force used Blitzkrieg to devastating effect on the Russian Army. Hitler had long made it clear that he hated the Russians and that war between the two countries was inevitable. The Nazi-Soviet Pact of 1939 had only delayed what Hitler was apparently planning even when the Battle of Britain was at its height. He believed that the Russians were sub-human (the ‘untermenschen' ) and that they had no right to live where they did. That they were East European was compounded by the fact that Russia was communist and led by Joseph Stalin. Hitler hated communism and Stalin. Hitler wanted all the land in Eastern Europe to be given to Germans as they, Hitler believed, could farm it properly while East Europeans could not. Also many Jews lived in Russia (also known as the USSR at this time) and Hitler wanted them exterminated. In August 1939, Hitler and Russia had signed a treaty of non-aggression which was meant to last for 10 years. However, for both countries the treaty was merely to buy time to get their armies into shape before one attacked the other. Hitler wished to stabilise his western frontier before turning east. Stalin desperately needed to reform his army after the 1930's putches when his senior officers had been effectively wiped out either by imprisonment or execution. In June 1941 Operation Barbarossa took place – a massive attack by the Germans on Russia. Hitler's senior commanders had advised that the bulk of the German attack should be concentrated on Moscow. Two smaller armies would target Leningrad and Stalingrad and engage the enemy. These two armies would then be helped by the troops in the main bulk once Moscow had surrendered. They felt that once the heart of the nation had been cut out, the rest of the country would fall. Hitler would not have this. He did not believe that the Russian army was a match for the Wehrmacht and decided on three equal forces attacking Moscow, Leningrad and Stalingrad. As always, he got his way. The German attack on Russia involved: 3 million soldiers,    3580 tanks,   7184 artillery guns,   1830 planes  Ã‚   750,000 horses   The Russian army collapsed under this onslaught and the attack was initially incredibly successful. Moscow was nearly reached, Leningrad was surrounded and the oil fields in the south were swiftly approached. But it had one main failing and that was created by Hitler himself. As the Russians pulled back (retreated) they destroyed anything that might be of use to the German army as it advanced – bridges, railways, buildings etc. and poisoned water supplies. This policy was known as â€Å"scorched earth† and it was not expected by the Germans and severely hindered their armies. The supply lines of the German army stretched from Germany through Poland and into Russia itself – a huge distance to defend and control. These supply lines were attacked by guerrillas called partisans who did a considerable amount of damage to the German army and caused major shortages. The winter of 1941-42 was one of the worst in recorded history. Daily temperatures fell to 40 degrees below zero. German soldiers had not been issued with warm winter clothing as Hitler believed that the invasion would be over by the winter. Soldiers froze to death in their sleep, diesel froze in fuel tanks and food was in very short supply. Russian soldiers had been issued with winter clothing and did not suffer as badly as their German enemies. The defeat of an entire German army at Stalingrad was a disaster for the Germans and some historians consider this battle the turning point of World War Two because the German army could now only go in one direction and that was back to Germany. However, while the army was fighting the Russian army, soldiers from the SS Einsatzgruppen murdered hundreds of thousands of civilians. This was all part of Hitler’s plan to get rid of ‘sub-humans' from Europe. It is thought that as many as 20 million Russians died during the war. The slaughter was so great that Himmler believed that the policy of shooting civilians might disturbed those doing the killing. A direct result of this was the order to find a quicker way of murdering the people of Russia and the idea of death factories developed from this which lead to the Holocaust. However, from a military point of view, the defeat of the Germans by the Russians was vital to the Allies overall victory in Europe. Over two-thirds of the German army was in the Russian war and its defeat meant that the Allies in the west (GB, France and USA) had more chance of success against a smaller force. Winston Churchill stated that it was the Russians who â€Å"tore the heart out of the German army. † What was the war like for the people in Russia and for the German soldiers? From a German soldier who fought in Russia : â€Å"Do you know how we behaved to the civilians? We behaved like devils out of Hell. We left those poor villagers to starve to death, thousands and thousands of them. How can you win a war in this way? We shoot villagers on the slightest excuse. Just stick them up against a wall. We order the whole village out to watch. It’s a vicious circle. We hate them and they hate us, and on and on it goes, everyone getting more inhuman. The civilians were all ready to look on us as saviours. They had had years of oppression from the communists. What did we do? Turn into slaves under Hitler. If the Russians should ever pay back one half of what we have done, you won’t smile or sing again. We were quartered (living) in a house outside the town. Our dwelling for the night was a wooden house occupied by a Russian family of five children and an old grandmother. We were bitten by fleas all night. We pened our tins and made coffee, sharing what we had with the children and the old woman. The man of the house was a soldier and the mother had been taken away to dig trenches. The children all had protruding bellies of long-term malnutrition. The reality is that after 22 years of Communist rule, a salted fish is the height of luxury. How this country depresses me. † From a soldier who fought in southern Russia : â€Å"I watched my mother and father die. I knew perfectly well that they were starving. But I wanted their bread more than I wanted them to stay alive. And they knew that. That’s what I remember about the blockade (of Leningrad): that feeling that you wanted your parents to die because you wanted their bread. Daily rationing quotas for the people of Leningrad in November 1941    Labourer Child of Eight Bread 252g 128g Fat 19g 17g Meat 49g 14g Cereals 49g 39g Sugar 49g 39g Factor 1: Communism and Capitalism One way of life is based upon the will of the majority, and is distinguished by free institutions, representative government, free elections, guarantees of individual liberty, freedom of speech and religion, and freedom from political oppression. The second way of life is based upon the will of a minority forcibly imposed upon the majority. It relies upon terror and oppression, a controlled press and radio; fixed elections, and the suppression of personal freedoms. A speech by President Truman of the US (1947) Read Waugh and Wright page 10 1. Complete the following table to explain the differences between the two political systems [ideologies]: Communism Capitalism Political System Only one political party – the communist party – No choice, Unable toSeveral Parties – voters may choose and change their change their government. government Economic ideas NO private industries or businesses, NO private profit, ALL industry Most industry and businesses privately owned . and businesses owned by the state for the benefit of everyone. State intervention Censorship of media, State run economy , no choice in a government. NO real state intervention, free market Freedoms NO FREEDOM Freedom of speech, freedom to watch, read, listen to whatever you want. Freedom to own your own business 2. What was meant by the term ‘Cold War’? Read Waugh and Wright pages 8-9 Answer: The Cold War was a phrase used to describe the rivalry and tension between the Superpowers- USA and USSR after 1945. The Cold War had several defining features†¦ Now add some brief detail about the following aspects: Different ideologies Capitalism is a way of life that you are free to do as you wish but communism, you are kept to strictlawsEconomic rivalry In Capitalism you are free to own your own business but in Communism all businesses aremonitored by the statePropaganda Both sides used propaganda to create the worst possible image of the other sideArms Race Each side wanted more weapons and newer technologies than the otherSpace race At first it was only to launch the first satellite, then the first man in space and finally first man onthe moonSpying Both sides spied on each other. This was to find out any military developments3. What was meant by the term ‘Superpower’? Read Waugh and Wright page 9 Now have a go at a definition yourself: A super power is a country or an group of countries (Empire) that is very powerful and they havethe best economies and have the most advanced technologies and weapons like the atomic bomb,missiles, etc.Factor 2: Rivalry before 1945 Read Waugh and Wright pages 10-15 During the 1920s and 1930s US and Soviet contact with each other was limited. However both sides viewed each other with suspicion. Though the USA did not feel directly threatened by the USSR there had been ‘red scares’ in America in the early 1920s- Americans feared that immigrants from Russia and Eastern Europe might bring with them socialist ideas and attempt to persuade the American working class to mount a revolution. The origins of McCarthyism predate World War Two! Make notes on the following points of tension: a. The Russian Civil War The Bolsheviks led by Lenin seized control of the Government and in the following yearsIntroduced Communism to the countryb. British foreign policy [appeasement] before World War Two British foreign policy was to avoid war in Europe at allCostsRussian cartoon comments on Munich c. Rivalry during World War Twod. The Tehran ConferenceExam Technique Part A Question – DESCRIBE Advice: Write about ONE decision or reason or consequence. Write two sentences- one which makes the point and a second which develops it with some factual detail. Describe one decision made by the allies about the war against Germany at the Tehran conference in 1943 (2) Point: One Decision made by the allies about the war against Germany wasDevelopment:Factor 3: Yalta, Crimea [USSR] 4th-11th February 1945 a. Who were the key figures in the wartime alliance system and what were their aims? Read Waugh and Wright pages 14-15 [pic] 1. Complete the table below explaining each leader’s aims and attitudes at Yalta: [pic] [pic] [pic] Winston Churchill Franklin Delano Roosevelt Joseph Stalin b. The Yalta Meeting: Agreements and Disagreements The aims of the three war leaders were different, both aiming to combine the security of their own country with the ideal of European stability. Stalin wanted to create a buffer of pro-Soviet states to protect the Soviet Union against any potential attack from the West, something which Roosevelt and Churchill were firmly against. Poland, being the largest country in Eastern Europe, was likely to set the pattern for the rest of the region, and it was on this matter that the allies met in February 1945, at Yalta. Two different political groups had emerged: London Poles Lublin Poles This was the Polish government of 1939 which had spent the war years in This was a ‘government in waiting’. Stalin had established this group of exile in London. They continued to meet despite the fact that Poland was Polish communists in the city of Lublin after its liberation from the Nazis. occupied by the Nazis. Stalin hoped to place the Lublin Poles into government in Warsaw. They were anti-communist, and wanted Poland to remain independent and free from Soviet control. The Red Army was the first to reach Poland, and as it approached in August 1944, Polish resistance fighters had begun an uprising against the German occupying troops in Warsaw, the capital. They counted on the support of the nearby Red Army, but also believed that by taking the initiative they could ensure the leadership of the London Poles. The Red Army did nothing to help and the rebellion was mercilessly crushed by the Germans. 300 000 Poles were killed. Eventually Warsaw fell to the Russians and by January 1945 Poland had been liberated and the Lublin Poles were placed in control by the USSR. 2. Complete the table below: Source Despite the apparent unity of the allies (see Sources A and B), behind the scenes the West were increasingly suspicious of Stalin (see Source C). Relations deteriorated as Stalin seemed to ignore certain elements of the Yalta Agreement. The high expectations in the West that Stalin would allow democratic governments in Eastern Europe was soon destroyed when 16 leaders of the Polish Resistance were invited from London to hold talks with the Soviet authorities near Warsaw. They were arrested and never seen again. Source A Source B 3. Who gained most from Yalta?Factor 4: Potsdam, Berlin, 17th July- 2nd August 1945. a. Events before the conference Read Waugh and Wright p16-17 and make notes on the following: 1. What had changed between Yalta and Potsdam? [pic] FOCUS ON:Poland ‘jumps to the left’ Poland in 1939 [marked in bold and dotted] Poland in 1945 [marked in bold and dotted] b. The Potsdam Conference [pic] [pic] [pic] At Potsdam, Truman, less inclined to trust Stalin than Roosevelt had been, also had a secret weapon; Operation Manhattan had been completed and the USA possessed a working atomic bomb. This placed Truman firmly in control of the negotiations: â€Å"Truman was a changed man. He told the Russians where they got on and off and generally bossed the whole meeting† (Churchill, writing about the conference later) Atlee Truman Stalin Using three colours highlight or underline the following: (1) Areas of agreement between the allies; (2) ideas rejected by the West; (3) ideas rejected by Stalin; Exam Technique Part B Question – KEY FEATURES You will need to identify a key feature and develop it with more detail/analysis 1 developed key feature = 4 marks 2 developed key features = 5 marks 3 developed key features = 6 marks A key feature is one of three things: A CAUSE†¦AN EVENT†¦A CONSEQUENCE †¦ so do three paragraphs with one of each or two of one and one of another! Remember to number and signpost with the wording of the question. Use the word BECAUSE. Briefly explain the key features of the Yalta and Potsdam conferences, 1945 (6) Paragraph 1: One cause of the Yalta and Potsdam Conferences was†¦This meant that†¦Paragraph 2: A key event of the Yalta and Potsdam Conferences was†¦This meant that†¦Paragraph 3: A key consequence of the Yalta and Potsdam Conference was †¦This meant that†¦Factor 5: The Development of the Iron Curtain, 1945-8 Read Waugh and Wright page 21-23. As the Red Army liberated much of Eastern Europe, Stalin made sure that in the post-war reorganisation most of these countries would be under direct Soviet influence, or at the very least friendly Communist countries. Step by step he took over Albania, Bulgaria, Poland, Romania, Hungary, Czechoslovakia and East Germany in a process described by the Hungarian Communist Rakosi as ‘slicing salami’, or salami tactics (slowly removing or slicing away all opposition to Communism). Why did Stalin do this? Source A: The devastated landscape of Stalingrad- Russia suffered greatly as a result of the war. 27 million Russians died. Source B: Stalin speaking in February 1945 Victory means, first of all, that our Soviet social system has won. The Soviet social system has successfully stood the test in the fire of war and it has proved its complete vitality. The Soviet social system has proved to be more capable and more stable than the non-Soviet social system. The Soviet social system is a better form of society than nay non-Soviet social system. Source C: Stalin at Yalta Mr. Churchill has said that for Great Britain the Polish question is one of honour. But for the Russians it is a question of honour and security. Throughout history Poland has been the corridor of attack on Russia. Source D: Stalin comments on Churchill’s Iron Curtain speech in 1946 It should not be forgotten that the Germans invaded the USSR through Finland, Poland, Romania, Bulgaria, Hungary. The Germans were able to invade because governments hostile to the USSR existed in these countries. As a result the USSR suffered a loss of life several times greater than Britain and the USA combined. The Soviet Union can not forget the huge sacrifices of the Soviet people. Is it surprising that the Soviet Union is trying to see that governments loyal to the Soviet Union should exist in these countries. 1. Complete the table below. U [pic] [pic] [pic] [pic] Factor 6: Winston Churchill's ‘Iron Curtain’ Speech Nine months after Sir Winston Churchill failed to be re-elected as Britain's PM, Churchill [with President Truman] traveled on March 5, 1946, to Westminster College, Fulton, Missouri (population of 7,000). Churchill gave his now famous â€Å"Iron Curtain speech. Before this speech, the U. S. nd Britain had been concerned with their own post-war economies and had remained extremely grateful for the Soviet Union's role in ending World War II. It was Churchill's speech, which he titled â€Å"The Sinews of Peace,† that changed the way the democratic West viewed the Communist East. Though many people believe that Churchill coined the phrase â€Å"the iron curtain† during this speech, the term had actually been used for decades (including in several earlier letters from Churchill to Truman). Churchill's use of the phrase gave it wider circulation and made t he phrase popularly recognized as the division of Europe into East and West. 1. Why do you think did Churchill’s words contribute to further East-West tension? 2. Annotate the cartoon below to explain its meaning. Exam Technique Part B Question – KEY FEATURES You will need to identify a key feature and develop it with more detail/analysis 1 developed key feature = 4 marks developed key features = 5 marks 3 developed key features = 6 marks Briefly explain the key features of the Iron Curtain. Cause:Event:Consequence:Revision and Overview Effect on relations between the Allies Event 1939 Nazi Soviet Non-Aggression Pact Britain and the USSR are enemies, USA is neutral but leaning towards Britain. 1941 Nazi invasion of USSR The USSR changes from an enemy to an ally against the common threat of Nazi Germany. Little direct co-operation. 1944 ‘Lublin Poles’ set up West suspects USSR of a desire to create buffer zone of puppet Communist states 1944 Warsaw Uprising 1945 Liberation of Poland 1945 Yalta Conference 1945 Failed discussions with Molotov concerning Polish government 1945 Arrest of Polish Resistance leaders 1945 Death o f Roosevelt – Truman 1945 US completion of Manhattan Project 1945 Potsdam Conference 1946 Iron Curtain Speech, made by Churchill at Fulton, Missouri Focus on: Learning through Mnemonics: CAUSES OF THE COLD WAR [memory word: BARE] [pBeliefs: ic[pic] Russia was (3 things) ] [pic] a Communist country, [pic] ruled by a dictator [pic] who cared little about human rights. [pic] America was (3 things) [pic] a capitalist [pic] democracy, [pic] which valued freedom. [pAims: ic[pic] Stalin wanted (2 things) ] [pic] reparations from Germany [pic] a buffer of friendly states. [pic] Britain and the USA [led by President Truman] wanted (2 things) [pic] to help Germany recover [pic] to prevent large areas of Europe from coming under Communist control. [pResentment about history ic[pic] The USSR did not trust Britain and the USA (2 reasons) ] [pic] They had tried to destroy the Russian Revolution in 1918. [pic] Stalin thought they had not helped the USSR enough in WW2. [pic] Britain and the USA did not trust the USSR (1 reason) [pic] Stalin had signed the Nazi-Soviet pact in 1939. [pEvents ic ] †¦.. and in case you are wondering: EVENTS    (9 events): [pYALTA Conference (4 things) ic[pic] February 1945 ] [pic] Churchill, Stalin and Roosevelt agreed to (5 points): [pic] Divide Germany into 4 zones occupied by France, Britain, USA, USSR. [pic] Hold free elections in Eastern European countries. [pic] Give the USSR territory in Manchuria in return for their help against Japan. [pic] Set up the United Nations. [pic] Set up a government of Communists and non Communists in Poland. [pic] On the surface, everything seemed friendly [pic] Tension behind the scenes [pPOTSDAM Conference (4 things) ic[pic] July 1945 ] [pic] At Potsdam the tensions surfaced. [pic] Stalin, Truman and Atlee agreed to (2 things): [pic] Bring Nazi war criminals to trial. [pic] Divide Germany into 4 occupied zones. [pic] There were also disagreements over (3 things): [pic] Soviet policy in Poland. [pic] The size of German reparations. [pic] Stalin’s demands for a naval base in the Mediterranean. [pSALAMI TACTICS (2 things) ic[pic] 1945–48 ] [pic] ‘Slice-by-slice’, Stalin ensured 7 Eastern European countries had Communist governments. [pic] Albania [pic] (1945) – the Communists took power after the war without opposition [pic] Bulgaria [pic] (1945) – the Communists executed the leaders of all the other parties. [pic] Poland [pic] (1947) – the Communists forced the non-Communist leaders into exile. [pic] Hungary    (4 things) [pic] (1947) – Russian troops stayed there. Stalin allowed elections (non-communists won a big majority). The Communists were led by the pro-Russian Rakosi. [pic] Rakosi demanded that grou ps which opposed him should be banned. [pic] He got control of the police, and arrested his opponents.

Quick Money

Over the weekend Lucy organized a sleep over for a friend who was interested in making some quick money. Rob tried to molest her. Lucy's friend resisted, and that is how the scuffle began. Karen; Lucy's friend had known what she had come but needed a little persuasion as she had never that kind of stuff and she desperately needed money to bail her boyfriend out of prison. Lucy nudged her and later went to call dad who was waiting impatiently in the sitting room downstairs. The action used to happen in Lucy room. Dad staggered into the room, grabbed Karen by the neck and pinned her down to the bed. He a little bit violent when drunk. Karen let out a sharp shrill and gathered enough adrenaline to push dad who had already tore her red velvet dress apart and was mounting her.She succeeded but lost her step and fell on her belly two steps from the leg of the bed. With hawk instincts Rob rose and grabbed her by the ankle. Rob pulled her back towards him and she reacted by kicking him thrice in his face, a matter that escalated the tension and made Rob become more rabid as he started nose bleeding. He was now on his feet and his sinister motive was written all over his face as his boner had receded. A panic struck Karen leaped out of the room and tried to shut the door behind her but Rob's hand was already on her left arm. Karen jerked from the tight grip and hit her back on the rails of the first floor, she lost balance and landed on the ground head first. By then Lucy was just stepping back into the house. I called for the ambulance immediately but the time it got to the house she had already passed out and was pronounced dead upon arrival in the hospital. ReferenceMelatonin signalin , Kj Schippers, SA Nichols 2014Guiding life dark secret, LM Friedman 2007

Multiple Sclerosis Case Study

Jamaal Jones III is a healthy, fit athlete who was been drafted to the New York Giants 2 weeks ago. After attending numerous practices and training sessions, Jamaal has earned a starting position as a wide receiver. He is 6’2 and 200lbs of pure muscle ready to run over any opposing cornerback. Jamaal Jones is pumped up; His first game is against the Philadelphia Eagles. All his fans are waiting for him, the weather is great (65 degrees), and his family is watching him at the front bench. Everything was going as planned until something happened. He strode out onto the field to the cheers coming from the stands when he lost his balance, tripped and fell. He felt his eyes roll back to the back of his head darkness slowly encroaching upon his consciousness. He felt nothing, just a numbing sensation as he convulsed, thrashed about and groped for the closest support. The stadium stood hushed as the scene unfolded in front of them, a pair of stretchers was brought out onto the field to carry Jamaal to the nearest hospital. The emergency room worked with fervor trying to rule out as many conditions as possible, performing a lumbar puncture and an MRI on his brain. From these test the doctors had confirmed what they had initially believed Jamaal had shown symptoms of. As the doctors entered the room Jamaal was lost in his own world dreaming of his grandfather, Jamaal Jones Sr. and how they would play football together as a child. Jamaal awakes from his stupor by the sudden intrusion in his room; he can see the grief and weariness on his parent’s faces. He looks on as the doctor beckons his parents to exit the room. The doctor tells his parents â€Å"Your son has multiple sclerosis. MS is a disease that affects the brain and spinal cord resulting in loss of muscle control, vision, balance, and sensation. † The parents asked, â€Å"Is there a cure for MS? † The doctor tells them â€Å"No, we can only treat the symptoms which provides short term relief. Any long term â€Å"cure† for this disease has not been found. Jamaal’s mother asked the doctor how Jamaal could have acquired such a disease but the doctor could not provide and answer. With great sorrow in his voice the doctor tells Jamaal’s parents â€Å"Unfortunately, this disease is permanent and we cannot do anything to cure him. I am sorry. † Having been diagnosed with MS, Jamaal became a great advocate for MS awareness, organizing events through his former team, the New York Giants, to promote his cause.

Anti hacking techniuqes Coursework Example | Topics and Well Written Essays - 1750 words - 1

Anti hacking techniuqes - Coursework Example Cybercrime is one of the problems being faced by everyone using computer systems and networks. The occurrence of cybercrime is all over the world. The cyber criminals have made everyone there target. There are various types of cybercrimes. This includes cyber stalking, identity thefts, malicious software, child abuse and soliciting and finally, hacking [1]. One among the stated cybercrime which is very popular is hacking. Hacking is caused by the desire of a hacker to get access to information without being authorized. Hacking is caused by the desire of the hacker to steal personal information from other internet users and use it for his/her own advantage. Hacking is dates back to1990’s where by hacking was basically done to be used to get more information of the system. This resulted in rivalry of hacking whereby hackers competed against each other in the determination of the best hacker. This saw the introduction of malicious software making them ubiquitous. Thus, the hacking infiltrated into networks making them, together with systems, slow. The growth of hacking became enormous and as a result, the hackers gained more skills making them skilful, knowledgeable and expertise in victimizing and exploiting others [2]. In recent times, hacking is not only used to victimize and exploit others, but also, hackers indulge in the hacking cybercrime to utilize their knowledge to gain quick benefits. The expertise is used by the hackers to exploit, deceive and steal to make easy money. The recent times have seen tremendous growth in technology whereby the growth of the internet is a major drive in this technological growth and as a result, the world is being made a global village by enhancing communication. Most of the crucial services like banking, institutional management, among others are done on the internet. The existence of the hackers

Popular translation Coursework Example | Topics and Well Written Essays - 250 words

Popular translation - Coursework Example Similarly, implementing the use of hydrogen fuel cell cars is another problem that can take decades. Engineers have tried unsuccessfully to come up with inexpensive hydrogen-powered fuel cells. Creating extensive storage facilities and transportation infrastructure for these vehicles is also a problem. However, chemical engineers have the potential to provide solutions to this problem though through thorough research. When comparing hydrogen fuel cells and internal combustion engines, you will find that fuel cells produce power at a higher cost of more than $ 2,000 per kilowatt. On the other hand, internal combustion engines generate power at a lower cost of around $35 per kilowatt. Therefore, this makes it expensive for the public. In terms of the operating lifetime between the two, internal combustion engines have at least 5,000 hours of driving compared to the 1,000 hours of fuel cells (National Research Council 2003). Therefore, fuel cells wear out faster than internal combustion engines. For example, if a person buys a new car he or she expects it to last for about 10 or more years. It is about 3,000 or more hour of driving time. In case you use fuel cell which only last for 1,000 hours, then practically it is not quite right. As chemical engineers, we can solve this critical and technical issue of making hydrogen fuel cells a reality and replace internal combustion engines but it would take

Walden Civil Disobedience Essay Example | Topics and Well Written Essays - 1500 words

Walden Civil Disobedience - Essay Example (Whicher, 1945, 33-40) Walden was first published as Life in the Woods (Thoreau, 2004, iv) and the title itself is an accurate reflection of Thoreau’s setting for this non-fiction narrative on Transcendentalism. Thoreau’s work Walden focuses on his hiatus from mainstream society in which he took up residence on a plot of land just outside of Concord, Massachusetts. The land was owned by Thoreau’s mentor and friend Ralph Waldo Emerson. Thoreau resided on the plot, near Walden Pond for just over two years and during that time he constructed a cabin and while he buys food, he supplements his budget by growing some of his food. Thoreau explains the setting for Walden in his opening chapter as follows: â€Å"When I wrote the following pages, or rather the bulk of them, I lived alone, in the woods, a mile from any neighbor, in a house which I had build myself, on the shore of Walden Pond, in Concord, Massachusetts, and earned my living by the labor of my hands only. I live there two years and two months.† (Thoreau, 2004, 1) The setting is not more than a prelude to simplicity. It is within this setting that Thoreau’s rhetoric thrives. The quasi-isolationist background and the simple lifestyle is thought provoking. Not only is Thoreau driven to contemplate, his reader is as well. Bickman puts Walden’s setting in its proper rhetorical perspective: â€Å"It embeds itself in the Western philosophical and religious tradition only to undermine its basic assumptions. And it engages all these complexities in the context of a plea for simplicity, simplicity. Its final wisdom is that there is no final wisdom, that all truths are mediate, volatile, and that what can be conveyed to a reader is not a teaching but an intensity of response to life.† (Bickman,1992, 121) This rhetoric is exposed in the manner in which Thoreau spends his time in his rustic setting. His mornings are consumed with

Individual Report Essay Example | Topics and Well Written Essays - 2500 words - 1

Individual Report - Essay Example ..10 Forecasts and Outcomes†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦13 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦14 Executive Summary Stereotyping and prejudice are forms of discrimination. Hurst (2007) stated, â€Å"One reason for stereotypes is the lack of personal, concrete familiarity that individuals have with persons in other racial or ethnic groups. Lack of familiarity encourages the lumping together of unknown individuals.† In the case of stereotyping, individuals are put into groups that make them appear to have similar distinctions that give them an identity. Such groups could be identified by race, age, gender, and educational attainment to name a few. These forms of discrimination are evident in the workforce various organizations. Moreover, changing times have caused the amplification of some forms of discrimination, while other forms have subsided. However, despite the lowered levels of certain forms of discrimination, employees are still significantly affected by it. Discrimination has caused decreased moral, poor job satisfaction, and increased employee turnover. Furthermore, discrimination not only affects the employees, it ultimately causes poor overall performance of an organization. It is important for an organization to ensure the welfare of its workforce in order to ascertain that the organization would be able to perform competitively and effectively. The client, which is a logistics company based in Kuwait, has problems in stereotyping and prejudice in the workplace. The group suggest the use of Geert Hostede's five cultural dimensions in assessing the issues of the organization. In addition, various management styles could also be considered in order to help elimin ate or at least minimize the issue of discrimination within the workplace. The following sections would provide justification for the chosen cultural theory and management styles, while aligning it with the aim of solving the issue of stereotyping and prejudice in the workplace of the logistics company. Terms of Reference The group is composed of consulants from an HR consulting company which has been contracted to identify ways of improving the organizational cutlure of a culturally diverse company company. One of the primary issues that was brought up is stereoptyping and discrimination. This paper will tackle these issues in greater depth. The client is a large scale company that offers logistics services from specific drop-off and pick-up stations to any point in the world. Main offices are located in Kuwait, Qatar, and the United Arab Emirates. The company offers sea, land, and air freight services. Among the aims of the company are to provide excellent services through cost an d schedule control, efficiency and safety of operations. Moreover, the logistics company achieves profitability through solid dedication to catering to the needs of their customers and through the development of its employees. The client handles more than 750 employees. With a relatively large workforce, diversity among the employees is absolute. The company recorded employee citizenship to range from local recruits to American and European executives. In addition, employees differ in educational attainment. They

In What Way That American Western Land Policy Affects United States's Research Paper

In What Way That American Western Land Policy Affects United States's Economy - Research Paper Example Generally in European countries at that time landlords owned most of the territories and peasants were working as a lower class servants. But US federal government, far sighting the future, came up with a different policy. They acquired the whole land and then redistributed it to common man. The Land Ordinance of 1785 made it easy for a settler to acquire a land of his own. The distribution of the land was intelligently crafted into sections of square mile with four equal subsections of 160 acre. (White 1991). These subsections were then sold at public auctions. Federal Land Policy: The distribution of land was initiated at a fair price of $2 per acre but the condition was to minimally buy the whole subsector of 160 acre. To ease the burden the money can be given over four years. Although the aim of land policy was to encourage a common man in buying the land, this policy also favored the speculators. They bought a lot of land with a vision that raised price in future will provide th em with a hefty profit. In the beginning, however, the process of land distribution was not well organized as federal land offices were located miles away from the distributed lands. But much amendments were made in the 1820s when the price of per acre was reduced to 1.2$ and minimum land acquisition requirement reduced to 80 acres only. Also the federal land offices were placed at convenient locations to facilitate the process. These changes significantly increase the number of buyer as more and more common men could afford the price now. Problem of squatter was on the rise and Pre-Emption Act was introduced to allow them buy the respective land at a discounted price of 1.25$ per acre (White 1999). Homestead Act: In 1862, despite the civil war in progress, congress came up with a homestead act. This was to facilitate availability of land to the real settlers on the public domain. Under this act an individual who is an American citizen or migrated here and is in process of citizensh ip can apply for a land in public domain. The maximum area under this was about a quarter sections. If a person resides on the land for five years, the land is granted in his name. But the condition applies that he should not leave the place for more than 6 months or in else the land can be taken back by the government. Or the person can buy this land at discounted rates. In the span of 122 years (1862-1986) government sold about 25% of land under Homestead Act. It provided capital for stabilizing economy as well as provided a new home and settlement for many citizens. Railway Road Grants: Between 1862 and 1872 congress gave railway road grants to develop railway tracks. About 125 million acre of land was granted for such development. This was to result in economic boost with no theoretical loss of money in grants. It was speculated that the land near the railway tracks will have double the actual value hence recovering the money lost in land grants. (White 1991). These rail roads a cted as a catalyst in increasing the rate of settlement. Many new settlements emerged along the tracks. Also it supported the farmers as they found a medium for cheap transportation of their goods. As a simple rule of economics, before a significant large scale production of any commodity is achieved, it is very important to have an access to open markets where these products could be sold. Another important

General Background information about Bayer Health Care company Research Paper

General Background information about Bayer Health Care company - Research Paper Example Instead the mission and vision statement for the Bayer group have been given below. The mission statement, features the slogan â€Å"Bayer: Science for a Better Life,† and summarizes the Group’s goals, strategies and values. The mission statement underscores Bayer’s willingness as an inventor company to help shape the future and our determination to come up with innovations that benefit humankind. Of special importance in this respect are new products emerging from Bayer’s active substance research, the consumer health business, the growth markets of Asia and new areas such as biotechnology and nanotechnology. In the future, Bayer will focus on innovation and growth in the areas of health care, nutrition and high-tech materials. The company is also driven by a set of values that include: A Will to Succeed; A passion for our stakeholders; Integrity, Openness and honesty; Respect for people and nature; Sustainability of our actions. The Bayer Group was founded in 1863 in Germany and is nearly 150 years old in its operations. As mentioned in the introduction, the company is considered a â€Å"blue-chip† company and the Health Care division is considered a very profitable one. All over the world, the name Bayer is synonymous with Trust, Reliability and Responsibility. The company has other divisions as well though the Pharma division is the one that is the most known of the divisions and is the focus of this paper. To quote from the website, â€Å"Headquartered in Leverkusen,  Bayer HealthCare  researches, develops, manufactures and markets innovative products for the prevention, diagnosis and treatment of diseases. The company thus plays an important part in improving the health of people and animals. This subgroup comprises four global divisions: Animal Health, Consumer Care, Medical Care (Diabetes Care and MEDRAD) and Bayer Schering Pharma AG, Germany*. Bayer HealthCare has  53,400 employees’ worldwide and generated sales of EUR 15,988

Fudations of busesiness computing Essay Example | Topics and Well Written Essays - 3750 words

Fudations of busesiness computing - Essay Example I have read the CQU policy on plagiarism and understand its implication. I can produce a hard copy of this assignment within 24 hours if requested." A knowledge worker is someone who works for a living at the jobs of producing or utilizing knowledge. Today we are able to define knowledge workers as contributors in the knowledge economy (Jonathan, 2005). The knowledge economy proposes a financial situation where information and its management are the product and the activity. In the context of todays business world, without a knowledge worker, an immense deal of the business world would come to a standstill. Knowledge workers are occasionally known as information workers, and some times people argue that information workers carry out additional tedious responsibilities than knowledge workers. Knowledge Workers are capable to carry out several activities that are ambiguous in their gain to an outsider, however are really important to the overall success of a company and business. They have the capacity to make use of the most excellent sources to achieve the information they required, which are together correct and modern. After t hat, with the data readily available they excel at pulling out the main information, understanding it, and then manipulating it to offer the organization and its business the maximum benefit possible (Jonathan, 2005). For instance, a knowledge worker can be somebody who works at some of the jobs of acquiring, programming, analyzing, organizing, storing, distributing, marketing, searching, planning, or else contributing to the makeover and business of information and those who effort at utilizing the knowledge so produced. In this question I will discuss the difference among the `information technology and `information system. Information system occasionally refers to an organization of persons, data records and activities that process the information and data in an association, and it comprises the

Colonial reflection Essay Example | Topics and Well Written Essays - 1000 words

Colonial reflection - Essay Example Branch argues that colonial expansion was key to the formation of territorial states by presenting theorization of the interaction between colonies and metro-poles and highlights the significance of ideas and practices of political authority and structure. Branch asserts that sovereign statehood and the practices of international relations had their origin or were influenced by Europe by building upon many theories. Some of the theories that support this argument include historical sociology regarding the origin of European statehood that argues that European state system is exclusively internal to the European continent. Branch is right in his argument because European expansion of colonial powers and the competition among different forms of European rule ended up in sovereign state since every rule wanted to control at least a territory they conquered. The objective of the colonialists was to exercise their power in the places they conquered and this favored well the system of sovereign state. I concur with Branch that system of sovereign state spread to different parts of the world because of direct colonial imposition and imitation thus implying that practices and ideas of the modern states originated from colonial world. Practices that were used during the colonial period have been reflected in the modern states even though they were adopted as a conscious response to the perceived novelty of extra-European expansion. However, this argument has been challenged in many ways such as the need to incorporate extra-European dynamics in arguing the case and the challenges that may be faced in applying the European experience to other parts of the world. It can be argued that European influence in state building cannot be ignored because Europe greatly dominated the world and therefore it was easy for them to impose either directly or indirectly their own ideas of state building. Process of colonial reflection

Cengage Learning Essay Example for Free

Cengage Learning Essay After taking the survey regarding the climate of my organization, I gained interesting insight into my company’s position in the work/life area. The survey provided by the Work and Family Connection asked twenty questions, in which I enjoyed answering. 1. My manager/supervisor treats my work/life needs with sensitivity. Agree 2. It is usually easy for me to manage the demands of both work and home life. Agree 3. My career path at this company is limited because of the pressure of home life demands. Disagree 4. My job at this company keeps me from maintaining the quality of life I want. Disagree 5. My manager/supervisor is supportive when home life issues interfere with work. Disagree 6. My manager/supervisor focuses on results, rather than the time I am at my desk. Disagree 7. My manager/supervisor has a good understanding of flexible work hour practices. Agree 8. If I requested a flexible work arrangement, my manager/supervisor would support me. Agree 9. My manager/supervisor is often inflexible or insensitive about my personal needs. Disagree 10. I believe my manager treats me with respect. Agree 11. My manager allows me informal flexibility as long as I get the job done. Agree 12. My manager tends to treat us like children. Disagree 13. My manager seldom gives me praise or recognition for the work I do. Disagree 14. My manager seems to care about me as a person. Agree 15. I would recommend this company to others. Agree 16. The work I do is not all that important to this company’s success. Disagree 17. If I could find another job with better pay, I would leave this organization. Disagree 18. If I could find another job where I would be treated with respect, I would take it. Disagree 19. If I could find another job where I could have more flexibility, I would take it. Agree 20. I am totally committed to this company. Agree Since I scored seventeen, I am in the category that states that my organization is supportive and more flexible than most; however, there is room for me to grow (Snell Bohlander, 2013). This scoring seems highly accurate to me. I do feel as though I have a very supportive and flexible place of employment; however, I feel that there is room for improvement. References Snell, S. , Bohlander, G. (2013). Managing human resources. Mason, Ohio: South-Western Cengage Learning.

Zara Is A Phenomenon In The Textile Industry Marketing Essay

Zara Is A Phenomenon In The Textile Industry Marketing Essay Because of its history and leadership long time in its industry, zara is one of the largest internal fashion companies, its belong to inditex one of largest distribution groups in the world. The company particular business model is customer-based and includes the design, manufacture, distribution and sale of it products through an extensive network of group owned shops. Its first store featured low-priced lookalike products of popular, higher-end clothing fashions. The store proved to be a success, and Ortega started opening more Zara stores in Spain. During the 1980s, Ortega started changing the design, manufacturing and distribution process to reduce lead times and react to new trends in a quicker way, in what he called instant fashions. The company based its improvements in the use of information technologies and using groups of designers instead of individuals. Zaras business model can be broken down into three basic components: concept, capabilities, and value drivers. Zaras fundamental concept is to maintain design, production, and distribution processes that will enable Zara to respond quickly to shifts in consumer demands. Josà © Marà ­a Castellano, CEO of Inditex stated that the fashion world is in constant flux and is driven not by supply but by customer demand. We need to give consumers what they want, and if I go to South America or Asia to make clothes, I simply cant move fast enough.    This highlights the importance of this quick response time to Zaras operations. Marketing is another key element in the production of fast fashion. Two approaches are currently being used by companies as market strategies; the difference is the amount of financial capital spent on advertisements. While some companies invest in advertising, fast fashion mega firm Primark operates with no advertising. Primark instead invests in store layout, shop fit and visual merchandising to create an instant hook. The instant hook creates an enjoyable shopping experience, resulting in the continuous return of customers. Research shows that seventy five percent of consumers decisions are made in front of the fixture within three seconds. The alternative spending of Primark also allows the retailer to pass the benefits of a cost saving back to the consumer and maintain the companys price structure of producing garments at a lower cost Production. Generally speaking we can say Zara`s competitors are all quite big competitors that have actually reached international markets, all starting from spain with huge local distribution, that makes the market quite inflexible, as they apparently are doing the same, and that customers are stable, may be because of the nature of the product.(Diana)p37 Zara produces of-the-moment fashion and has developed a very successful vertically integrated company which can design, manufacture, and distribute garments to retail stores in as little as three weeks. Zaras target market is comprised of urban, fashion-conscious consumers who shop frequently for the latest trends.    Currently under debate is a proposed upgrade to the POS system throughout the Zara chain.    With over 950 stores, this would be a huge undertaking for Inditex, Zaras parent company. The current DOS-based system meets the needs of the company, and despite some of the benefits of upgrading, it is best to continue with the current system in place. (Fortune magazine) Zara derives its competitive advantage from an astute use of information and technology. All of its stores are electronically linked to the companys headquarters near La Coruna, a midsized city on the northwest coast of Spain. Store managers monitor how merchandise is selling and transmit this information, as well as customer requests, to headquarters. The role of the store manager goes way beyond that of Gap and HM, says Wills of Goldman Sachs. Together with trend-spotters who travel the globe in search of new fashion, store managers make sure their designers have access to real-time information when deciding with the commercial team on the fabric, cut, and price points of a new garment. Sustain Competitive Advantage The concept of Quick Response (QR) is used to create new, fresh products while also drawing consumers back to the retail experience for consecutive visits. Quick response also makes it possible for new technologies to increase production and efficiency. The Spanish mega chain Zara has become the global model for how to decrease the time between design and production. This production short cut enables Zara to manufacture over 30,000 units of product every year to nearly 1,600 stores in 58 countries. New items are delivered twice a week to the stores, reducing the time between initial sale and replenishment. As a result, the shortened time period improves consumers garment choices and product availability. The SWOT analysis technique lends itself to napkin planning and snapshot insights. To conduct a SWOT analysis, draw a vertical line in the center of your napkin (or whiteboard or flipchart), intersected by a horizontal line. Now you have four quadrants where youll sketch your companys situation.(Dr. Ralph ) Web catalog sites are essentially wholesale or retail order-taking terminals. Zara is carrying products from dozens or thousands of it parent company inditex. But what is the product? Our own store is the product here. We are building an online brand that we hope will represent the kind of store where people can find and purchase just what they want. We market our product lines through HTML e-mail fliers (see http://www.wilsonweb.com/wmt5/html-email-multi.htm), by pushing the customer to the web site saying, Come here, come to our store out of all the other choices on the Web. We have what youre looking for. One way to look at an online catalog site is as a shopping service that helps our customers find what they want among their carefully selected collection of best-of-class products. Custom services, too, can be viewed as products. One of the keys to success was to define the standard product carefully, clarifying what was included in the standard website, and what items were considered add-ons. but a 12-page website that included a single response form, custom graphic header, background, menu system, certain marketing elements, etc. When zara package its services into clearly-defined bundles, they become a product that is clear to the customer and therefore saleable. Companys service packages constitute the product line. Information products. One of the favourite sites is http://Britannica.com ; the website that includes the entire Encyclopaedia Britannica free to the visitor. What a wealth of material ; a great example of an information product (in this case, a free product). An online newspaper is another example of an information product, as well as our E-Commerce Research Room (http://www.wilsonweb.com/research/). Zara has done a good job by subscribing the encyclopaedia. place Place is supposed to signify the physical distribution channel, getting the goods to the customer. Yes, the Internet is either the point of contact or the point of sale, but the FAILURE to consider the distribution channel dooms many online businesses. In this issue well look at the problems and the marketing decisions that online business people are forced to make. Services are typically delivered digitally online, or with the Internet used to generate leads, and the service being delivered in person by a local vendor. The Eight Essential Types of Internet Promotion 1. Search engines Many people, perhaps even a majority of people, will use search engines and the Yahoo! directory to find what theyre looking for on the Web. So the place to start in promotion is to design web pages that will be indexed well by the search engines, using descriptive titles and accurate META tags. 2. Linking strategies Linking strategies are a second essential type of site promotion. The more links pointing to the site, the more traffic it will experience (and the greater perceived popularity will rank Zara higher in the search engines). Another popular method is to join a banner exchange. For every two banners displayed on the site promoting other businesses, one of Zaras banners will be shown an another member site. The biggest exchange is Microsoft bCentral LinkExchange. http://adnetwork.bcentral.com/. Another important form of linking promotion involves paying affiliates for sales resulting from links to Zara site. 3. Viral strategies An increasingly important process is to design a strategy that encourages others to carry Zara marketing message via e-mail, using their own network of relationships ; and preferably their own resources. This is called viral marketing after the way viruses multiply rapidly in a cell, commandeering the cells resources to do the viruss bidding. The classic example is HotMail.com, a free e-mail system. Each e-mail message (sent by definition to a persons own friends and associates) carries a message encouraging the recipient to sign up for a HotMail account, too. Another example is postcard or greeting cards, each of which carries a message encouraging the recipient to send a card to a friend carrying the siteowners marketing message. If zara can write quality articles, we can offer them to others to use on their websites or in their newsletters, each article carrying a link to Zara website. Public relations to get press coverage is a kind of viral strategy, if the company think about it. 4. Public relations Public relations, the task of getting press coverage, is still a vital type of site promotion. News release picked up by several print and/or Internet publications its will get a tremendous boost in traffic, all for free, letting the news periodicals network carry our marketing message. Of course, nothings really free. We will need to have a truly newsworthy event, contest, free service, chat room ; or something ; or no decent publication will consider it news. Coming up with free services and events isnt inexpensive, but the ensuing publicity can be excellent ; we may get an unbiased editorial recommendations that we couldnt purchase for any amount of money. 5. Traditional media Dont discount traditional media in promoting our website ; news releases, of course, as well as paid advertising. A very effective way to promote our site is to place a small display ad in a targeted trade publication, offering some teaser copy and pointing readers to our URL or an auto-responder e-mail address for more information. This way the site serves as an online brochure, providing full information to interested shoppers day and night. A no-brainer is to make sure that all our companys literature, cards, letterheads, and envelopes carry our website URL. http://www.amazon.com/exec/obidos/ASIN/0395906253/wilsoninternetseIf were immersed in the Internet, we may have forgotten that most people still get the majority of their marketing messages through traditional channels. 6. E-mail Publishing The company has to be married to an e-mail publication. The website is the shy partner who passively waits for people to come to him. But the e-mail publication is the bold, active partner who goes out to where people are and invites them to come meet her groom. Together they make a great couple. E-mail : publishing is primarily a way to conserve the people who have shown some interest in the business by coming to zara website or responding to one of the offers. One of the highest priorities of the website MUST be to get the visitor to sign up for the free newsletter or discussion list or updates publication. Offer a variety of inducements ; entry into a contest, a free gift, a free coupon ; whatever it must do to insure a steady stream of subscribers to the newsletter. Once they are subscribers ; if we give them content they enjoy and learn from ; theyll stay with Zara for years, and we can gently build their trust month after month. When theyre ready to make a purchase, the site is at the top of their mind, and theyll probably buy from Zara. With so much SPAM (unsolicited e-mail) abounding, its too easy for recipients to mistake the promotion for just another ad, and unsubscribe forever. Though an occasional promotional e-mail may be okay, the marketing messages in the context of ne ws and helpful information is much more effective, and builds loyalty that can never gain by just bombarding the customers with ads. 7. Networking An extremely important way to promote the website is through networking. Networking isnt quick, but its the basis of relationships that will grow your business through word-of-mouth over the years. 8. Paid advertising It is notice that most of the first seven types of Internet Marketing can be done in-house relatively inexpensively (with the possible exception of search engine positioning). Of course, the company may be able to find a marketing firm to which it can outsource some of these functions, but it can probably do a fine job in-house ; after all, its our business, and staffs are the one who can promote it most effectively. But there comes a point that to get wider exposure, to break into the consciousness of the thousands of people who never haunt it end of the Web, the company may need to resort to paid advertising. Paying high traffic sites or Internet publications to include a graphic or link that will channel large numbers of people to the site. There are several popular forms of paid advertising, with new approaches cropping up all the time: Pricing Strategy as Part of Zara Internet Marketing Plan Pricing Approaches Of course, pricing isnt just scientific. It has a lot to do with your particular niche on the Internet, and how youve determined you can best succeed. Here are some demand-oriented approaches to pricing: Skimming pricing. When offering a new or innovative product it can initially charge a high price, since the early adopters arent very price sensitive. Then lower prices to skim off the next layer of buyers, etc. Eventually, the price will drop as the product matures and competitors offer lower prices. Penetration pricing. Zara have to set a low initial price in order to penetrate quickly into the mass market. A low initial price discourages competitors from entering the market, and is the best approach when many segments of the market are price sensitive. Prestige pricing. Cheap products are not taken seriously by some buyers unless they are priced at a particular level. Demand-backward pricing is sometimes used by manufacturers. First, they determine the price consumers are willing to pay for a product using an approach such as Make Your Price Sell! (http://sales.sitesell.com/myps ) automates. Then they work backward through the standard markups taken by retailers and wholesalers to come up with the price they can charge wholesalers for the product. Bundle pricing is offering two or more products together in a single package price. This can offer savings to both the buyer and to the seller, who saves the cost of marketing both products separately. And the customer is willing to pay more because he perceives that he is getting a lot more, even though the cost to the seller may not really be that much more. Here are some cost-oriented approaches to pricing: Standard mark-up pricing. Typically a manufacturer marks his price up 15% over his costs, a wholesaler 20% over his costs, and a retailer 40% over his costs. The retailer gets a larger markup based on the idea that, since he is closest to the end user, he is required to spend more services and individual attention meeting the buyers needs. Cost-plus pricing adds a small percentage to the retailers costs and cost plus 5% sounds so modest in ads for new cars! Ah! If only it were that simple. 🙂 Experience curve pricing assumes that it costs a company less to produce a product or provide a service over time, since learning will make them more efficient. Then there are competition-oriented approaches to pricing: Above-, at-, or below-market pricing. Certain stores advertise low cost or discount pricing. Others price at the market, while others deliberately price above-the-market at premium prices to attract prestige buyers. Loss-leader pricing works on the basis of losing money on certain very low priced advertised products to get customers in the door who will buy other products at the same time. Flexible-price policies offer the same product to customers at different negotiated prices. for example inditex, give out its product at negotiated prices. Many B2B sales depend on negotiated contracts. 8 Ways to Learn about the Site Visitors According to Dr. Ralph we can learn about our visitors in a number of ways. But before we look at any of them, our main concern has to be the issue of privacy. One of the visitors concerns is the steady erosion of his privacy. 1. Monitor E-Mail Inquiries and Complaints Its vital that the company find a way to monitor e-mail inquiries and complaints from the site visitors. Even if Zara have an employee handle this e-mail for the company, have them print out an extract of key questions and complaints so Zara can keep it finger on the pulse. Dont look at these e-mails as enemy fire; these are the friends wholl help Zara improve it site. When it spot a question occurring again and again, its a sign that it need to deal with it more fully or more visibly on the site. And, it tells Zara whats important to about visitors. 2. Provide Online Questionnaires Zara might want to create an online questionnaire with which it can gather information from the site visitors. After enough people have completed the survey, it will typically download the data file, import it into Microsoft Access or Excel, and conduct an analysis using queries or cross-tabs, and graphing. An increasing number of companies are offering survey services online. 3. Send Out E-Mail Questionnaires The strength of online forms is the ease with which the data can be collected for analysis. The downside is that online forms are essentially passive, they wait until someone comes to them. E-mail questionnaires, on the other hand, are active; the recipient can fill it out and reply without having to open a web browser. But e-mail questionnaires can be more difficult to analyze quickly. A special program must be developed to harvest information from fields delimited by brackets or some other symbol. If the recipient places an answer outside of the brackets, or gives the wrong kind of answer, the survey may have to be discarded or manually scored. E-mail questionnaires, however, may be the survey of choice because of their immediacy and ease in sending. 4. Use Cookies Strategically Another information gathering strategy is to use cookies. Cookies are tiny pieces of information that can be placed on the site visitors web browser for retrieval later. These are widely used to display banners, keep track of shopping carts, remember passwords, track affiliate referrals, etc. Lets say zara want to learn how many of the people who responded to a certain ad actually made a purchase. One way to do this is to create a special webpage URL for the ad. When someone clicks on the ad URL, they come to the special page where JavaScript code places a cookie on their web browser indicating that they came from a certain ad. When a purchase is made in the site ordering system the cookie (if any) is retrieved and a record is made of the source of the sale. 5. Examine Order Files Another way to learn about visitor shopping patterns is to analyze individual order files as well as summaries. Once a visitor places an order or provides an e-mail address, any information collected about that individual can be used to develop a personal profile. 6. Provide Site Personalization Larger company sites are employing database tools that harvest information about visitors by what products they look at or purchase, which banners they click on, etc. Then this data is merged with other databases providing demographic information by ZIP code, etc. to give a customer profile. 7. Study Your Traffic Logs Considerable data about the customers and their surfing habits can be gained from studying the traffic logs for the website. These can tell us how the visitor came to the site, browser used, route used to surf through the website, most popular pages, domain name of visitors, and much more. 8. Employ JavaScript on Your Site In addition to placing cookies, JavaScript can be programmed to harvest information contained in the visitors web browser, such as plug-ins available, the resolution of his computer monitor, operating system used, and version of browser. The information learn from each of these methods can help Zara gain a clearer picture of those visiting it site. Use the data with integrity; adhere to the privacy policy. But use what we learn about our visitors to fine-tune the website sales and revenues, and we will come out ahead. Careful attention to customer data is a major factor in distinguishing successful from unsuccessful sites. Conclusion As a conclusion, the key to successes of this strategy is the internet to see how best I can figure out a consistence marketing plan. The models are based only in empirical example, and this is likely to be a limit on the ability to generalize for such a complex environment. The plan has been able to analyze competition in the digital marketing plan which point out that Zara has been doing well despite some irregularities and little changes that need to be done. Zara has proved strong in the competitive arena of its business activity; due to it unique way of doing things which gave it a competitive advantage. Globalization challenged companies with the proposition of no national and organizational boundaries; some tools like internet were created in this time change and instability for companies, new technologies has been created in a desperate hurry to cover companies requirements. And Zar It comprises the study of different authors perspectives who have contribute in the digital marketing plan or have done a paper work on Zara clothing.

Prostitution Under the Taliban :: Taliban

With the arrival of the Taliban the social and more importantly the economical problems for the women of Afghan has increased. These women live their lives under monstrous oppression of both Jehadi and Taliban fundamentalists in disastrous situations, most of the Afghan women’s basic human rights are denied to them. By the rule of the Taliban, women are denied the right to have a job, this ruling that has created a flood of unemployed women in Kabul. These women that are unemployed now face very serious financial difficulties, suffering along side them are their children. Together that suffer from malnutrition, hunger many forms of illnesses as well as living that a chronic state of poverty. Majority of these women have lost their husbands and have sold the last of their valuable possessions in order to buy food. The women that were fortunate to be able to afford to leave the country and build a new life outside of Afghanistan have long go from the scene. The women that could not afford to leave have become the bulk of beggars in their country. Surprisingly the majority of the street beggars are ex teachers and civil servants. With Kabual being in a bad state of economy it has hit hard the pity income of these beggars. The banning of female beggars entering shops, inns as well as other trading places has increased and this has affected the women’s income greatly. This has forced them to enter into prostitution simply in order for them to make sure that both their children and them-selves survive. Many young widows that are the sole bread earner in their family have had all their doors closed on them with job prospects and have joined the rank of prostitutes as well. Preliminary research on this issue has showed that there are hundreds of new prostitutes that have joined the ranks with the professional ones. Most of these women are working from their homes under the name of ‘Qala’. In the city of Kabul there is somewhere between 25 to 30 brothels actively functioning. However due to security reasons these brothels are constantly on the move every few months. The brothels usually have three to five women working and living in them. ‘Kharabati’ is the name given to the prostitute while the old woman that manages the work of the brothel is call ‘Khaka Kharabati’ and the pimps are called ‘Qala Dar’.

Voltaires Candide Essay -- Enlightenment Voltaire Essays

Voltaire's Candide Candide is a reflection of the philosophical values of the Enlightenment. Voltaire’s novel is a satire of the Old Regime ideologies in which he critiques the political, social, and religious ideals of his time. A common intellectual characteristic of the Enlightenment was anti-feudalism. Philosophers were against the separations in the Old Regime and pushed for equality among human beings. Voltaire parodies the pompousness of the nobility several times throughout his novel. As we are introduced to the Baron Thunder-ten-tronckh, Voltaire describes his castle as luxurious, even though it is inferred that Westphalia is only a moderate estate. Although the name may sound important, Thunder-ten-tronckh lacks the luxury of nobility. The Baron lives off of the labor of others, justifying it by his birth into the right of power. Furthermore, the Baron’s sister refuses to marry Candide’s father because he has one less quarterling than she on his coat of arms. The difference in their lineage is minute; however, the Baroness refuses to marry someone that is less important than she is. Candide himself also experiences a similar incident. The Baron’s son refuses to allow Candide to marry his sister, Cunegonde. Although Candide rescues Cunegonde from several misfortunes, the Baron feels that he is unworthy of someone with such status. In his display of noble arrogance, Voltaire suggests that the accident of birth is meaningless. He continues his parody of the nobility by introducing Don Fernando, the governor of Buenos Ayres. Don Fernando carries with him a long list of names to accentuate his power and wealth. In the days of the Old Regime, this was custom in order to recognize nobility. However, Voltaire portrays Don Fernando as a predator, a liar, and a cheat. He shows that even though Don Fernando may be characterized as wealthy and powerful, he is not superior to others. Finally, Candide’s experiences in the army suggest Voltaire’s bitterness toward the aristocracy. In every war Candide participates in, the common people suffer the consequences of the nobility’s actions. Another characteristic of the Enlightenment was that of optimism; however Voltaire was a pessimist. Voltaire uses Candide to criticize the Enlightenment view that reason can overcome social chaos. Pangloss, Candide’s devoted friend, is an optimist who claims th... ...e a Franciscan can enter the order, they are required to take a vow of poverty. In stealing the jewels, the theft was breaking this religious vow. The Old Woman was the illegitimate daughter of a Pope. He not only broke his vows of celibacy, but he refused to protect his daughter from society. Also, while Candide was in France he met an abbe. The abbe was involved in things such as gambling, extortion, cheating, and stealing. He also promoted loose morals and involved Candide in these practices by introducing him to a seductress. The abbe only showed kindness to Candide because of the jewels and gold he possessed. Finally, Giroflee is introduced as a satire of the church. Friar Giroflee has hired Pacquette for prostitution services. In a monastery, monks are supposed to refrain from participating in any secular activities, especially prostitution. Voltaire cleverly parodies the events of the Old Regime in his novel, Candide. With wit and sarcasm, the ideologies of the Enlightenment philosophers are candidly displayed through fictitious, absurd characters. The entire novel is a satire of the political, social, and religious ideals that Voltaire so tirelessly advocated against.

Reducing Corporate Spending :: essays research papers

In today’s global market the appropriate use of resources is a must-do we heard that a lot, all the time administrators say so, accountants, all the people at the top of the pyramid agrees with this idea, yet companies usually have a double Standard position when it comes to define where the fine line of frugality ends and who should obey it. On one hand we have in the production area the idea that there’s always something there is to save money it goes from temporary-work-contract to really small inventories to name two. As a supervisor of a very important company once told me â€Å"We have been working effectively in the last couple of moths yet the profits of the company aren’t as they should be but, that ain’t our fault, it’s because administrators spend a lot of money when they meet with our clients, yes, I do understand that our clients’ satisfaction is really important but, they have to find a balance because it is fair to be accused of being inefficient while we produce so much.† On the other hand there’s this huge amount of money companies (marketing employees, sales employees, administrators) spend when they try to get a very profitable contract- in the best of the cases- from a very important customer and apply all the techniques there are to satisfy customer’s expectation. One of the most popular one is taking the customer out one night to â€Å"spoil† him in order to get the contract. As business magazine Newsweek March edition reported that most of the best contracts are not usually signed in the places one would suppose they are signed (such as offices, restaurants to name two), they are signed in nightclubs, bar, places that involve a very different environment from the places they met (customer-supplier). Corona’s supplier director explains, â€Å"Our customers are use to going out, to having fun, to being out of the work environment when they have to make an important decision that is just the way it is, there’s n o way we can change it, remember that â€Å"the client is always right† they expects us to entertain, amuse them, it’s hard work but, somebody has to do it† Both sides have very good points and the success of

Lafarge-Agent

1. How can Lafarge-Aget differentiate its position in the eyes of customers? Aget is operating in a commodity market. Is only way to avoid price wars and to gain more market share is by differentiating themselfs from the other suppliers by providing there customers additional value. Aget should invest in establishing a customer – supplier relationship. This relationship should address the following issues: * More frequent written/electronic communication – lower acquisition costs for firms * More frequent face to face communication , written / electronic communication- lower operation costs. Being flexible towards the customer's needs – lower firms acquisition and operations costs. * Quality – lower firm's acquisition and operations costs. * Invest in closer facilities – lower firms acquisition costs 2. Although cement is a commodity at large, does pricing affect demand in the industry? The market demand for cement is elastic, so pricing plays an im portant role in the demand of cement. If suppliers higher their prices just a little bit, it will have a big effect on the demand, that will decline.But also the other way around, if suppliers lower their price, then demand will increase. But it is not the only factor that plays a role. Demand for cement also depends on macroeconomic factors such as: * Population growth * GDP growth * Interest rates * Economic policies * Etc. Also the government can play an important role in this. In 2003, the demand for cement kept rising in Syria. The state-owned company then limited supplies by restricting imports. In this way the prices were kept high. 3.Amidst a commodity product and a highly competitive market how can Aget escape the commodity trap? Price is not the only thing that is important in the cement industry. For starters, there are quite some different kinds of cement. So it’s important for a company to have a broad product range for cement. Second, the quality of the cement h as to be very good. The cement industry is a very local one, so it is important to be available and to deliver on time. Aget should also divide the market in different segments.Every segment probably wants a different kind of cement, but probably also a different kind of service. So Aget has to give the right service to the right segment of the market. So it’s important that they adjust their service for their different costumers. Aget should also look for new kind of cement. By investing in research and development in order to be one step ahead of the competition. This all will lead to a good customer relationship and customer loyalty. 5. How can Aget develop a profitable customer relationship, without cutting prices?The first step of developing a profitable customer relationship is to understand what factors may affect customers’ final decision making. As we known, the factors include previous experience, quality of objectives, the salesman, sale strategy, service, p rice etc. In terms of these factors, without cutting price, we can adopt following actions to attract customers, obtain customers satisfication, develop and maintain a profitable customer relationship. 1. Product offering must go beyond customers’ expectations, and better than their previous experience. * Increase the quality of offering Provide product augmentation (for exceeding customers’ expectations) * Develop a core product with prominent character to attract customers’ attention 2. Establish a superior customer service network. * Provide full transaction service * Establish multi-channel service (combine head office, distributors, retailers, online, telephone service together) * Develop customer-support teams (which will aid the customer starting with the project design and materials specification through to the maintenance phase) * Establish management information and advisory teams (at the disposal of customers) 3.Improve the impact of the whole sales t eam (which link is also important in establishing good customer relationship). * Train the sales to improve their sales and customer relationship management skills(for enhancing their customer service awareness and maintain their long-term relationship with the customers) * Adopt effective sales incentives

Outline Influence of Childhood Experiences on Adult Relationships Essay

Individuals differ in their relationships psychologists allow researched whether braggart(a) relationships be related to too soon experiences in life. Bowlby believes that the fictional character of relationship the respective(prenominal) has with their elemental caregiver gives a seat of a coming(prenominal) relationship. This is called the ingrained workings model. The fear of strangers represents an important survival mechanism, which is by nature, babies display societal releasers which helps them ensure middleman or proximity with the primary caregiver, as they similarly will with their partner in their big(a) relationship.An various slip of the internal working model is the persistence hypo thesis, which is a key theory to explaining puerility or adolescent experiences on later adult relationships, where it states that childhood relationships will affect your future relationships, Mary Ainsworth explores this by looking at our relationships as infants as reason threesome types Secure, in honorable-avoidant, in pay off-resistant.Secure is where the infant is in a calm state even without the strawman of the primary caregiver, secure avoidant is where demos little distress, avoids refer with caregiver when returns, and insecure-resistant is when child shows a care of distress, anxious and nervous. This demonstrates the relationship that the child has with the primary caregiver when they are present and not present.This gives the child a set of beliefs nearly themselves and the nature of the relationship with others, the continuity thesis sees this as a predictive behaviour of future relationships. Hazen and kidskin likewise devised a theory that supports the continuity thesis, they say that when a child perceives a threat to a relationship or themselves, they will feel frightened or worried, therefore they try out the primary caregivers attention. Depending on the situation the attachment behaviour varies depending on the need of the child.They similarly observed adult relationships, where adults naturally feel safer and much secure when their partner is nearby and responsive, the partner whitethorn be used as a secure base, when they may feel cast off or threatened they will seek attention of partner which mimics their infant-mother relationship. Another psychologist Freud, also looks into unresolved conflicts as a child, he links this into adult relationships, where he concluded that this could cause difficulty forming. He explains this victimisation our defence mechanisms.Again, Hazer and Shaver supports the thesis as they published the love quiz in an Ameri brush off Newspaper, and found that the majority of responses were secure attachment which gave them foresighted lasting gifted and static relationships, however this could be receivable to a social desirability, as entirely certain category of people would retort to the newspaper advertisement, for example middle class, or those that are happ y in their relationship are more liable(predicate) to resolve to the ad earlier than those in an disquieted unfulfilling relationship.The participants were given 3 statements which each reflected the type of attachments that Mary Ainsworth found, he found those who were firm attached trusted each other and was in a happy stable relationship, those who were insecure avoidant were uncomfortable beingness next to others and insecure resistant were likely to be possessive and preoccupied about their relationships. in time this study has been criticised for social desirability as participants may respond different wittingly that their information would be shared, and also for being retrospective as they are doing this from reposition However there has been other explanations that suggests otherwise, for example Kagan presents the temperament hypothesis where different infants precisely may just have different personalities, for Kagan the strange situation measures the temperame nt rather than attachment and the attachment behaviours displayed are a reflection of this infants temperament.However the bizarre reason study of the Czech twins would go against the continuity theory as to where their childhood attachment were abusive, unsatisfied and had no social or emotional bonds went to the opposite subsequently they were adopted by two pleasant sisters who they formed a normal attractive bond and both went onto have long lasting stable relationships, this doesnt show that adult relationships replicating childhood attachments as they are still able to have normal relationships without experiencing it at childhood.The continuity thesis is also very reductionist as they seizet take in some(prenominal) other consideration or factors that kitty affect their relationships, for example peer influence, heathenish differences for example, a collectivist culture is more likely to spend most their time mothering the child, so they are more likely to form an ins ecure attachment, but can still go on to ontogeny normal relationships.

Parliamentary vs Presidential Governments

In a democratic regimen there be deuce close popular types of government death chairial and parliamentary. They atomic number 18 somewhat similar, exclusively their branches, executive,legislative, and judicial, forge other than and argon responsible for quite protestent jobs. close European countries run by the parliamentary systems, much(prenominal) as Britain, because it once was monarchy. Even now the commodious Britain has a Queen Elizabeth II. Countries like the fall in States are ran by the presidential form of government.The most prodigious difference in the parliamentary form of government versus the Presidential is that the president is both the chief executive and the head of conjure. The President has the power to veto laws, act the instructions of Congress when it declares war, has the right to approve the treaties without the legislatures permission. The president has the right to deploy military, but cannot declare war. Parliamentary system divides the c hief executive and the head of utter into two separate offices.The chief executive is ordinarily the Prime Minister and the head of state is the president. In Britain, for example, the chief executive is the Prime Minister, and the head of state is the queen Elizabeth II. The Prime Minister is usu on the wholey the highest governmental authority in the country and is the head of the Cabinet, or the executive office. He does all the decision making, approves laws, nominates all the ministers and the Cabinet members, has authority to control all the governmental departments. another big difference between the two governments is how they get elected.In Presidential government, for example in the United States, the candidate for presidency is being elected by the Cabinet or the Senate, further to be selected by the votes of the nation. The Prime Minister, as in Britain, is elected by the Cabinet. People do not vote for him, but they do vote for the congressmen, who may soon move the Prime Minister. The President and the Prime Minister are both people with the most authorities in their country, and both can be dismissed at any point in time by the Cabinet.The Presidential system and the Parliamentary system differ in each country, because each country has its take constitution. For example in Great Brittan, the person with the most authority is the Prime Minister, but in Russia, it is the President, sluice thought Russia has a Prime Minister. The two democracies work the same way, only people with the same titles do different jobs, and people with similar jobs have a different title.

Personal Cultural Diversity Essay

The scene of globalization, which is the transform magnitude desegregation and mutualness of assorted countries from unity an early(a)(prenominal)(prenominal) in price of economic, communication, and proficient aspects, leads angiotensin converting enzyme and precisely(a)(a) to ring the apprehension of heathenish transmutation or multi paganism. ethnical potpourri in the health- bring off trunk touches lives of many Ameri moves in unmatched centering or another. No press what our accept ethnic primer is, when we go dupe checkup c are, we may clash a care conferrer who comes from a divergent heathenish emphasize than ours(Naylor 1997,291)..In the plan of pagan revolution, it net be recognise that cardinal terminals are even uply historic. The archetypical excogitation is subtlety, which fixs to the controlling vogue of demeanor of several(prenominal)s, and the ridiculous mark that separates the homo from the substitute of th e knowledge domain of nutrition things. It is tell to be the radical agent of man modification and the priming coat for the legal age of mankindkind thought and expression.As such, human worlds create, learn, and intake goal to react to the problems of their vivid and social- heathen environments, to take care them, and even to change them (Naylor 1997, 3). The other pregnant term in the fantasy of heathenish motley is the invention of sort, which refers to categorization. move the deuce creations together, ethnical regeneration refers to the front end of a variety of nicetys in a finicky congregation or area.In this sense, the innovation of iodins culture with another is being recognized, thus, evince champions mavin-on- mavin extraordinary characteristics in resemblance to whizzs ethnic or racial origin. However, the theory of heathen diversity does not only refer to 1s remainder and incompar up to(p)ness in basis of pagan differ ence. This is because this theory as well as refers to person-to-person cultural diversity, which refers to man-to-man differences in hurt of family punctuate, encounter, soulfulnessised experiences, prejudices and judgments, and socioeconomic association.In addressing private cultural diversity, the cultural or family context of an mortal moldiness be evaluated and examined. In foothold of cultural or family background, face-to-face cultural diversity eject be seen in name of differences in the posterior of exact of an angiotensin-converting enzyme-on-one, the culture and determine of his or her townspeople or city, the strange value that iodin has been able-bodied to acquire, and the proscribe and positive experiences that matchless and only(a) was able to have. In this sense, soulfulnessized cultural diversity batch be seen through and through and through the deviates of person-to-person xperiences that have been acquired and accrued by the indi vidual through his or her lifetime. another(prenominal) mover to encounter is the individuals phantasmal background or influences, as this would determine the values and utilise of godliness of the individual. This would besides pose ones behavior and nature in analogy to other individuals. In addition, the unearthly influence of an individual, on with his or her in the flesh(predicate) experiences determines his or her judgments and prejudices regarding a accredited issue. some other important grammatical constituent is ones social-economic class background, which refers to ones income directs and modus vivendi backgrounds. geniuss level of income and life style entitles one to ascend disparate views and perceptions regarding unlike issues or topics. To conglomeration up the point in times, it can be sensed that in array to recognize the concept of personal cultural diversity, the antithetical aspects of ones lifestyle essential be examined and headstro ng in invest to point bulge out individual differences in a occurrence convocation or society.This is because for each one individual has distinguishable inherited make-up, thus, devising one unique in damage of maturation approaches in addressing the different problems in the environment. operation Cited Naylor, Larry L. ethnic assortment in the unify States. Westport, CT Bergin & Garvey, 1997. Naylor, Larry L. heathenish sort in the get together States. Westport, CT Bergin & Garvey, 1997

Business Ethics 5 – Products and Advertising

Advertisements atomic number 18 unremarkably meant to poorlyuminate products to be bought more than(prenominal) by clients. avocation mint movement to habit the close to rough-and-ready meaning of in the public eye(predicate)izing in red exploit to piddle competitive favour of former(a) businesspersons in the commercialize. disrespect that, adverts be meant to draw off more nodes on that point argon as well as on the hook(predicate) to be marted be gain of the jeopardy that they jailbreak to both the customers and the gritty corporation in general. For example, masses for the most part contumely shooting irons, cigargonttes, and close to drugs whiuch.In nine to market such(prenominal)(prenominal) products thither should be stiff mea confident(predicate)s, which should be puke in gravel by the federal official political sympathies to conceal the effect of the products, which whitethorn ca character harm. The Ameri substructure merchandising tie commits itself to shambling sure that in that respect is forward motion of highest shopworn of master key estim satisfactory norms and value to every(prenominal) its members. Marketers should deduce that they do non hardly track down for the organizations just they should in addition act as the custodian in projection activities that trifle adept to the full-grownr population.This operator that marketers argon suppose to watch high standards of honorable norms and ethical values. In aver to value the caller from pernicious do of merchandising of products that atomic number 18 knockout at that gift atomic number 18 principles that I would hand over to merchandise of these product. (DesJardins & Hartman, 2008). For tooshies delinquent to its controvert wellness, own(prenominal) set up it has it would be purloin for markets to mark a punctuate on the cig arttes, which warns the smoker that the cigargontte is mischievou s to his or her wellness and to the health of separate members of the society. at that place should as well be no curriculum in the media, which should be sponsored by companies, which construct cigarettes. This would tame basis of commanding perspective more or less cigarettes to the public, which may asterisk to its increase consumption. The marketers should in addition non be allowed to regularise the large posters, which are utilize for ad in public places such as rods. For prescription, drugs in that respect should be a regulation that the drugs should barely be sell to those mickle who grant a dismantle from a medico prescribing him or her to take the drugs.They should in any case a label, which Cleary shows the blackball set up they pee-pee if ab enjoymentd. For the handguns thither should be registering of every handgun that is purchased this would attend to to bring low criminals obtaining them, licensing of handgun owners, at that place shou ld too be obstacle of mentally ill population from obtaining handguns. all(a) these regulations would shelter the society from many a(prenominal) shun effects ca utilise by selling of handguns. 2. There are ordinarily both criteria that the federal spate commissions use to watch advertizement. They use deceit and fair play as the cardinal criteria.An advert is foul if it has harmful effects to the consumer. For example, if it is an ad of a product, which vexs damaging health effects, because such an ad send away be termed was unfair. unreal advertizing is an advertising, which uses incorrect or tawdry statements to close in customers. tawdry publicize ordinarily aches the customers because they may backtrack statements, which may not be t sorrowfulness, which may rue the customer to procure a certain(p) product. This is because the advertisement may consist cabalistic fees and charges or consumption of standards of the goods.There is decision-mak ing outgrowth, which is used to specialise how an advertisement send word be unfair. angiotensin-converting enzyme- tone in this process includes feeling for whether the advertisement hurt and cause injuries the customer. If the advertisement is gear up to do this therefore it is interpreted to be unfair. The damage should be actual in price of financial such as the vender forcing the vendee to goods or services, which are not wanted. The injury, essential besides be one that the customer could not know pretty avoided. This is because market place should be self-correcting.The opposite step involves looking whether the advertisement violates the formal public policy, which governs advertisement. past there is an run on whether the advertisement is unethical or unscrupulous. The advertisement should also give the consumer commensurate cultivation so that the customer can be able to shop advised decisions (DesJardins & Hartman, 2008). References DesJardins, J . & Hartman, L. (2008) handicraft ethical motive decision-making for personal lawfulness and brotherly responsibility, advanced York, McGraw-Hill higher(prenominal) Education.