Descriptive Essay - Original Writing - 1110 Words

I don’t know how I got to where I am, but I’m here now, and I have to win if I want to live. I am in a game, and in order to live, I have to escape. That’s the thing, though: I don’t know how to escape. I was running for my life around this old house that looked like it came straight out of a horror movie. I doubled over and held my head in pain as I saw the static, which meant it was coming. I was being chased by what looked like a person but in no way acted like one. Just as it was about to appear, I saw a box underneath a table, in a room that looked like the living room. I quickly grabbed the box and, as it appeared, I slammed my fist down on the button on top of the box. As a large plume of smoke erupted from the box, I figured I had a chance to run. I took this chance to run back to where my friends were, though when I got there, all that happened was my friends and I crouching over in pain, holding our heads again. This time there wasn’t anyt hing I could use to escape. Now I was curled up on the floor waiting for this thing to eat me, as it was kneeling over my trembling body. I saw a glowing green necklace around his neck , and I thought that this was my ticket to escape. I grabbed the necklace, brought my leg up and kicked it’s torso as hard as I could. I held the necklace, grabbed my friends and somehow teleported out and back to the military base where we worked. Now that I had a chance to calm down, I looked at the necklace. It was a 1787 penny with it’sShow MoreRelatedDescriptive Essay - Original Writing1102 Words   |  5 PagesIt is on days like this when we stop to think about our life. Small drops of rain begin to dapple the cobblestone pavement as people whip out their umbrellas for cover. I continue sauntering down the busy street, relishing the feeling of a light shower. Moving with the mass of pedestrians, I stop at a crosswalk where I wait for the stoplight to turn green. A flower shop emp loyee across the street scurries to bring in the numerous bouquets and close the doors as rain starts rolling down the displayRead MoreDescriptive Essay - Original Writing914 Words   |  4 PagesDreamy I thought. Standing on the corner is a young guy with a smile. I see him here almost every day, so I linger for a while. He tells me his name, and I tell him mine. I m Ester, what s your name? I enquired. My names David .,He replied. We end up talking for a while and I asked him if he had ever left this city. He tells me of all these stories of the places where he s been, the distant lakes and mountains, and in valleys oh so green. I can see it in his eyes, he really has beenRead MoreDescriptive Essay - Original Writing974 Words   |  4 Pages I was used to moving round, having a mother who liked to travel more than making roots was something I had gotten used to. Still, I had never gotten used to the loneliness of an empty house when she was out exploring, or the feeling of leaving behind someone who could have meant something to me. Our most recent move was Oregon. It was pretty, and I didn’t mind it, but it was much different than Florida. Not only was it opposite sides of the country, it felt as if it were opposite worlds. InRead MoreDescriptive Essay - Original Writing1012 Words   |  5 Pageshave plenty of time in the next month to think about my feeling in regards to Kendrick. I needed to finish up the article and get it off to my editor. I should be able to get it done by tonight and send an email in the morning. I was thinking of writing my next article about the sea life around the Scottish coast. Since our salmon dinner last evening I thought I would do a piece about the commercial salmon farming that began in Scotland in 1969. In 2002 over 145,000 metric tons of farmed AtlanticRead MoreDescriptive Essay - Original Writing1561 Words   |  7 PagesThere’s something I need to say and what follows may not be something that you’d expect, it won’t be heartening or uplifting. If you remember today, I told you about going somewhere I wanted to go to†¦ I’m not sure if you believed and accepted what I now confess as untrue; it is partly. I needed to pull away emo tionally†¦ from you. You must have had fathomed that some degree of formality had seeped between us. Born of habit, formulaic greetings had become a routine. You presume that I’m a close friendRead MoreDescriptive Essay - Original Writing1387 Words   |  6 PagesI was wearing a beautiful blue dress with sapphire gems all around the chest area as I entered the ball with Ciel and Sebastian. I took a good look around here, the hallway was lined with gold. There was a servant ready to escort us to the ball room. Hello, come this way. He said, walking forward. Wow, this place is so fancy! I exclaimed, looking around. It s fake gold. Ciel bluntly replied, bringing my hopes down. I sighed. Ciel sounded like he wasn t in a very good mood. Ciel, lightenRead MoreDescriptive Essay - Original Writing1287 Words   |  6 Pages In the morning, Caireann woke me up. She stood above my bed, shaking my shoulder. I opened my eyes, looking at her. Then I looked across the room to her empty bed. Andy s empty bed sat in the corner. I swallowed, climbing out of bed. Sleep well? Caireann asked me, starting out the door. Yeah, I said, going over to our small dresser. I had the bottom two drawers. Andy had the middle two, and Caireann had the top. I pulled open the drawers, pulling on a colorful tank top and a grayRead MoreDescriptive Essay - Original Writing1345 Words   |  6 PagesLater that night, I was behind the wheel of my G-Wagon with Melissa in the passenger seat. She didn’t feel like driving since she was on the road all day and I understood so I didn’t mind when she asked me to. I had been tight-lipped. She kept eyeballing me as if she detected that something was bothering me but I just kept singing to my India Arie as if I was carefree. â€Å"So are you going to tell me what’s going on or no† Melissa said disrupting my own personal concert. I stopped singing and tookRead MoreDescriptive Essay - Original Writing1085 Words   |  5 PagesI WAS SITTING IN a taxi, wondering if I had overdressed for the evening, when I looked out the window and saw Mom rooting through a Dumpster. It was just after dark. A blustery March wind whipped the steam coming out of the manholes, and people hurried along the sidewalks with their collars turned up. I was stuck in traffic two blocks from the party where I was heading. Mom stood fifteen feet away. She had tied rags around her shoulders to keep out the spring chill and was picking through the trashRead MoreDescriptive Essay - Original Writing930 Words   |  4 PagesI couldn’t imagine that I would have ever seen a tractor flying through the air, let alone a tractor landing just inches away from the room where my family was taking shelter. All of those childhood memories just gone just like that. My little sister Harper was crying to my mother saying â€Å"Mommy Mommy can it stop can it stop?† she wailed. I know this might seem crazy but that moment it just felt like time paused. And then my mother was crying to my father saying â€Å"Honey we lost her!† my mother cried

The Impact Of Media On The Reception, Perception And...

This essay I will attempt to demonstrate the fundamental influence that media has on its audience in regards to the exercise of their democratic rights and obligations. I am going to analyse two socio-political phenomena, both prove the relevance of the media on the reception, perception and comprehension of information, crucial for voters to make their democratic decisions. For this purpose I will first depict/ describe the interaction between the media and the Argentine presidencies of Nestor Kirchner (NK) and his wife, Cristina Fernà ¡ndez de Kirchner (CFK), in power between 2003 and 2015, detailing the hostile strategies they led so as to manipulate the disclosure of information and the public opinion. I will then briefly contrast the Argentinean phenomenon with the one taking place in the United Kingdom during the BREXIT campaign; demonstrating how voters fell victim of an irresponsible performance both from the part of politicians and from the media, who both built up divisiveness and secession rather than consensus. Finally, after weighing/ considering research facts, I will present my own personal perspective, drawing a conclusion of the situation as a whole when assessed under the light of the theoretical work of D. Croteau and W. Hoynes in their book The Business of Media. Croteau pointed out society depends on a shared collective vision, saying it enunciates/ defines the values, beliefs and ideas of what a good society is. (D.Croteau – W. Hoynes, The Business ofShow MoreRelatedEros : Female Souls Thriving And Crumbling1735 Words   |  7 PagesEros: Female Souls Thriving and Crumbling The term â€Å"Eros,† referring to passionate love in English, has long been the mainstream of themes in drama, literature, arts, and cinematic media. The fascinating power of love has been exhaustively publicized, and the pursuit of love is diffused in streets and lanes. Conversely, in ancient times, many poets, especially Virgil, Ovid and Apuleius, described eros as such an evil spirit that it will destroy the female soul thoroughly, except for the one inRead MoreAdvertising Discourse Analysis4128 Words   |  17 PagesMASTERS Communication and Advertising Mass Media effects on individuals and society The omnipotence of mass media 2 Media influence of society and individuals 3 Empirical studies on campaigns 4 Uses and Gratifications Theory 5 Broadcasting studies (the adaptation theory) 6 Studies on socialization 6 Studies on reception 7 Studies on the ideological effects 8 Theories of technological determinism 8 Spiral of silence theory 9 StudiesRead MoreAssignment in English 21 Speech and Stage Arts2860 Words   |  12 PagesProcess The Listening Process Listening is a skill where we can interpret what the speaker wants to tell and it recognizes the information from the spoken words and sound pattern and interpret the message easily. Through the communication process, listening skill is the main factors which is used to receive an information from the speaker. After they received the information, the listener decodes the meaning of the message before he/she gives the response to the speaker. A good listener can easilyRead MoreCommunication- Is It an Art or a Science ? Let Us See...........7412 Words   |  30 Pagestechnology has progressed and has created new forms of and ideas about communication. The newer advances include media and communications psychology. Media psychology is an emerging field of study. These technological advances revolutionized the processes of communication. Researchers have divided how communication was transformed into three revolutionary stages: In the 1st Information Communication Revolution, the first written communication began, with pictographs. These writings were made on stoneRead MoreThe Effects of Advertising on Children33281 Words   |  134 Pagesany process without prior written permission from the Commonwealth. Requests and inquiries concerning reproduction and rights should be addressed to the Manager, Communications/Media, Australian Communications and Media Authority, PO Box 13112 Law Courts, Melbourne Vic 8010. Published by the Australian Communications and Media Authority Canberra Central Office Purple Building, Benjamin Offices Chan Street, Belconnen PO Box 78, Belconnen ACT 2616 Tel: 02 6219 5555 Fax: 02 6219 5200 Melbourne CentralRead MoreUse and Abuse of Media7426 Words   |  30 PagesAt the Intersection of Health, Health Care and Policy Cite this article as: W DeJong and J A Winsten The use of mass media in substance abuse prevention Health Affairs, 9, no.2 (1990):30-46 doi: 10.1377/hlthaff.9.2.30 The online version of this article, along with updated information and services, is available at: http://content.healthaffairs.org/content/9/2/30.citati on For Reprints, Links Permissions: http://healthaffairs.org/1340_reprint s.php E-mail Alerts : http://content.healthaffairsRead MoreFactors Affecting Literature Teaching and Learning in Secondary Schools in Uganda19646 Words   |  79 Pagesteaching of Literature in English 19 a) Grammar translation or traditional method 19 b) The Direct Method 19 c) The Reading Method 20 d) The Audio lingual Method 20 e) The Audiovisual Method 21 f) Communicative Method 21 2.4 The impact of Environment on teaching and Learning of Literature in English 22 2.5 The Attitudes of Secondary School Students towards Teaching and learning Literature in English 26 CHAPTER THREE 30 RESEARCH METHODOLOGY 30 3.0. Introduction 30 Read MorePerceived Effectiveness of Pizza Hut’s Hate Late Campaign in Sustaining Brand Awareness18287 Words   |  74 Pageslessons in life, love and relationships. You all made me stronger, smarter and prettier than ever! You made my college years a kaleidoscopic one! *kisses* To Ms. Grace of Araneta Group and Ms. Tina of Pizza Hut Thank you for providing me with all the information that I need for this thesis. And for sharing your knowledge and time with me. Sorry if I became so â€Å"makulet† in asking for the answers and for updating my interview schedule. I offer you this thesis, with the hope of helping you in your marketingRead MoreTravel and Tourism Administration Program Structure20692 Words   |  83 Pagesawarded a Diploma in Travel and Tourism Administration. INFORMATION TECHNOLOGY (2 years, Diploma) – This program is registered but not yet accredited The Information Technology program lasts for two years and it includes one summer period of industrial placement. Upon successful completion of this program, students are awarded the Diploma in Information Technology. The principal aim of this program is to produce computing and information systems professionals, who will have the understandingRead MoreUnderstand Child and Young Person Development7997 Words   |  32 PagesDevelopment 0 – 3 months | * Recognises parents; concentrates on familiar voices * Aware of different smells * Explores by putting objects in mouth * Observes objects that move; responds to bright colours and bold images * Stores and recalls information through images * Sees everything in relation to self (egocentric) | 3 – 9 months | * Knows individuals and recognises familiar faces * Recognises certain sounds and objects * Shows interest in everything, especially toys and books *

Ethics code free essay sample

The Rules are designed to preserve the benefits available to all the   istributors under Amway Sales and Marketing Plan. Amway and its Distributors have a binding contractual relationship. The terms and conditions of this relationship are set forth in the Amway Distributor Application Form (SA-88-ID), Amway Business Starter Guide, which includes Amway Sales Marketing Plan and Amway Rules of Conduct as updated by Amway from time-to-time. (Herein after referred to as the â€Å"Official Documents†) From time to time, the contents of these Official Documents may be amended by Amway. Amway will, prior to making any amendment to the Official Documents, submit to the Distributor leadership for discussion, evaluation, and recommendation, proposed amendments other than those necessitated due to any government order, regulation or law. Final decisionmaking authority with respect to any amendment rests with Amway. Amway will notify all such amendments to the Distributor by publication on its website www. We will write a custom essay sample on Ethics code or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page amway.in in Amagram, Newsgram and Leadership Update (Amway’s in-house news magazine) â€Å"Amway Business† means the aggregated rights, duties, and privileges of   a Distributor to conduct business with Amway, other Distributors and third parties as provided in the Amway Business Starter Guide, including but not limited to the Rules of Conduct. 2.1.4 â€Å"Amway Products† means all goods and services, including literature and other support or auxiliary materials, made available by Amway to Distributors. 2.1.5 â€Å"Amway Sales and Marketing Plan† means the plan provided in the Amway Business Starter Guide detailing Amway’s performance incentive systems, sponsoring procedures and guidelines, requirements, systems, procedures and policies regarding the presentation of Amway Products, the Amway business and the management of an Amway organisation, as amended from time to time by Amway and of which these Rules are a part. 2.1.6 â€Å"Amway Business Starter Guide† means the literature provided with the Distributor Application. 2.1.7 â€Å"Business Support Materials† (BSM) refers to any privately produced materials, in both written and recorded form, and meetings which may be developed, produced, and distributed by Distributors for the purpose of training and motivating the Distributors in their Business Group, as well as for the purpose of attracting prospects in becoming Amway   Distributors, which is regulated in terms of section 7 herein below. 88-ID application detailing the terms and condition of Distributorship that is required to be filled in and submitted by a person desiring to become an Amway Distributor.

The Popularity of Social Networking Sites Essay Example For Students

The Popularity of Social Networking Sites Essay The Popularity of Social Networking Sites In recent years, social networking sites have rapidly gained popularity among people at all ages. A large number of people have registered and become members of some social networking sites, such as Facebook, Twitter, and Wechat. Also, people spend a lot of time on these sites chatting, playing games, and making friends. Social networking sites have become a part of people’s life. However, what accounts for the popularity of these sites? As far as I’m concerned, this phenomenon, which social networking sites are very popular nowadays, is caused by three important reasons. First of all, copycat effect leads to the popularity of social networking sites. Copycat effect is a well-known psychological phenomenon, and most of people have this mentality. When they notice that people around them are using different social networking sites, they may feel that they don’t follow the trend. They may even don’t know these sites before, and then they go to register an account. When they begin using social networking sites, lots of their friends will be affected and follow the trend. For example, my friend, Jun, didn’t download any social networking apps before. When she found that all her friends were having fun in social networking apps, she began using these apps and was addicted to them. Therefore, copycat effect causes social networking sites become more widely used. Second, with the development of the network, social networking sites are very convenient to access, which is an important reason for their popularity. The number of Internet users has increased with improved Internet technology, which is beneficial for promotin. .ending much time on social networking sites affects people’s work and study, and people will become more and more isolated from their friends in real life. We will write a custom essay on The Popularity of Social Networking Sites specifically for you for only $16.38 $13.9/page Order now Moreover, it is difficult to protect users’ privacy on social networking sites, so it may result in the risk of revealing person details.All in all, the popularity of social networking sites depends on copycat effect during people, convenience in themselves, and their good functions. When social networking sites are becoming an important part of people’s life, people should learn to make the most of these sites instead of wasting time. In other words, people are supposed to use social networking sites temperately but not be addicted to them. It is unwise to let the normal life of people be influenced by these sites. Remember that social networking sites are the joys of the life, but they are not all of the life.

Problems and Challenges in First Time Adoption Essays

Problems and Challenges in First Time Adoption Essays Problems and Challenges in First Time Adoption Essay Problems and Challenges in First Time Adoption Essay India today has become an international economic force. To stay as a leader in the international market, India opted the changes it need to interface Indian stakeholders, the international stakeholders and comply with the financial reporting in a language that is understandable to all of them. The International Financial Reporting Standards (IFRS) aims to make international financial reporting comparisons as easy as possible because each country has its own set of accounting rules.It is a set of international accounting and reporting standards that will help to harmonize company financial information, improve the transparency of accounting, and ensure that investors receive more accurate and consistent reports. 1. 2 Objectives Of The Study: 1) To study the Problems and Challenges faced by Indian Companies in the process of Convergence to IFRS. 2) To focus on the Measures taken to address the Challenges. 1. 3 Methodology: For the purpose of the present study, m ainly literature survey and secondary data has been used. The required secondary data was collected from the authorized Annual Reports and Official Website ofICAI and IFRS, various Journals and Research Papers, diagnostic study reports and newspaper articles have been surveyed in making this study. 1. 4 Problems And Challenges: Despite several benefits as may be looked out by the different people, there will be several challenges that will be faced on the way of IFRS convergence. 1. Difference in GAAP and IFRS: Adoption of IFRS means that the entire set of financial statements will be required to undergo a drastic change. The differences are wide and very deep routed. It would be a challenge to bring about awareness of IFRS and its impact among the users of financial tatements. IFRS- Problems and Challenges In First Time Adoption * Sunita Ajaykumar Rai A B S T R A C T Trust and transparency led to a discussion of the fundamental purpose of financial reporting. Consistent, comparable and understandable financial information is the lifeblood of commerce and making investment. In India the Institute of Chartered Accountants of India (ICAI) has decided to adapt IFRS for accounting periods commencing on or after April 1, 2011. This paper deals with the Problems and Challenges faced in the process of convergence in Indian perspective and measures taken to address the challenges. . Issue of GAAP Reconciliation: The Securities Exchange Commission(SEC) laid out two options in its proposal-one calling for the traditional IFRS first-time adoption reconciliation, the other requiring that step plus an on-going unaudited reconciliation of the financial statements from IFRS to U. S. GAAP. Clearly the second one is a more costly approach for companies and for investors. 3. Training and Education: Lack of training facilities and academic courses on IFRS will also pose challenge in India. There is a need to be educated on IFRS and its application. CharlesNoski, former chief fin ancial officer and Vice Chairman of the Board of ATT Corporation and a former Deloitte Touche partner noted thatEducating 100,000 employees on how they must do their business is not a trivial activity, 4. Legal and Regulatory considerations: Currently, the reporting requirements are governed by various regulators in India and their provisions override other laws. IFRS does not recognise such overriding laws. The regulatory and legal requirements in India will pose a challenge unless the same is been addressed by respective regulatory. 5. Taxation: IFRS convergence would affect most of the tems in the financial statements and consequently the tax liabilities would also undergo a change. Thus the taxation laws should address the treatment of tax liabilities arising on convergence from Indian GAAP to IFRS. 6. Fair value Measurement: IFRS uses fair value as a measurement base for valuing most of the items of financial statements. The use of fair value accounting can bring a lot of volat ility and subjectivity to the financial statements. It also involves a lot of hard work in arriving at the fair value and valuation experts have to be used. 7. Re-negotiation of Contract:The contracts would have to be re-negotiated Research Paper Accountancy 18 International Indexed Referred Research Journal, ISSN- 2250-2556; VoL. I *ISSUE-1, April, 2012. which is also a big challenge. This is because the financial results under IFRS are likely to be very different from those under the Indian GAAP. 8. Reporting systems: Companies would have to ensure that the existing business reporting model is amended to suit the reporting requirements of IFRS. The information systems should be designed to capture new requirements related to fixed assets, segment disclosures, related party transactions, etc. . 5 Measures Taken To Address The Challenges: 1) For changes required in rules and regulations of various regulatory bodies, draft recommendations have been placed before Accounting Standard Board. 2) The ICAI issued 30 interpretations of accounting standards, with a view to resolve various intricate interpretational issues arising in the implementation of new accounting standards. 3) Guidance notes have been issued by ICAI for providing immediate guidance on accounting issues. 4) To facilitate discussions at seminar, workshops, etc. , ICAI has issued background material on newly issued ccounting standards. 5) For the purpose of assisting its members, the ICAI council has formed an expert advisory committee to answer queries from its members. 1. 6 Conclusion: The measures taken by ICAI and the other regulatory bodies to facilitate the smooth convergence to IFRS are commendable and give the positive idea that the country is ready for convergence. The need is to have a systematic approach to make the organisation and the investors ready for the change and the standards ready for renovation. Corporates need to gear themselves for constant updation and not only for the fir st time adoption.IFRS Roadmap Regulatory update Indian context, accessed on July 3, 2011 The Indian Journal of Finance, Indias Roadmap for Convergence to IFRS, pp 8-10 Young, D. , ; Guenther, D. (2002). Financial reporting environments and international capital mobility. Journal of Accounting Research, 41(3), pp. 553-579. The Institute of Chartered Accountants of India, (2007), 58th Annual Report, September, New Delhi. www. ifrs. icai. org. accessed on June 30, 2011 www. consultifrs. com www. ficci. com R E F E R E N C E * Asst. Prof. Dept. of Accountancy R. A. Podar College of Commerce and Economics, Matunga ,Mumbai

Confusing I and Me

Confusing I and Me Picture this: Jesse Kasserman, a high school senior with a strong academic record and high hopes, walks into the office of Dr. James, an admission representative of XYZ University. â€Å"Thank you for inviting my mom and I to see the campus,† he says. The college representative cringes. Which is Correct? Jesse might have blown the interview already. Why? Jesse should have said â€Å"my mom and me.† Smart people everywhere agonize over the misuse of â€Å"I† and â€Å"me.† It’s one of the most common mistakes in word usage. People seem to fear the word â€Å"me†Ã‚  and  to many people, it sounds just as wrong to hear the sentence, â€Å"The secret is just between you and I.† But its correct.   â€Å"I† is a nominative pronoun and is used as a subject of a sentence or clause, while â€Å"me† is an objective pronoun and used as an object. Sound too technical? Then think of this: The trouble with â€Å"me† usually begins when speakers are stringing together two or more objects in a sentence. â€Å"I† is not an objective case word, but people try to plug it in as an object because it just sounds smarter. Examples All you have to do is leave out the second object. Look over these examples, and you’ll see it’s really simple. You might be tempted to say:WRONG: â€Å"Would you explain that to John and I?† But then, when you omit the other object, you’ll have:WRONG: â€Å"Would you explain that to I?† Now that just sounds silly. Try this: RIGHT: â€Å"Would you explain that to John and me?†RIGHT: â€Å"Would you explain that to me?† Practice Now practice with these: WRONG: Leave the decision to Laura and I.RIGHT: Leave the decision to me.RIGHT: Leave the decision to Laura and me. WRONG: Please join Glenna and I for lunch.RIGHT: Please join me for lunch.RIGHT: Please join Glenna and me for lunch. WRONG: It’s just between you and I.RIGHT: It’s just between you and me. WRONG: The group consists of Laura, Joe, and I.RIGHT: The group consists of Laura, Joe, and me. Dont forget, when composing an essay or any research paper, be sure to go back and proofread carefully.

MKTG 4050 Essay Example | Topics and Well Written Essays - 8750 words

MKTG 4050 - Essay Example Executive Summary The present age of business markets is dubbed by many critiques as the age of consumerism and globalization. Globalization has helped in transforming the entire world into a single global village where business organizations are breaching political and geographical boundaries to reach out to new and potential markets. International expansion and new product developments are now considered to be the strategy behind every successful organization. The aspect of globalization also implies an enhanced level of competition in the global consumer markets. This has made it important for every organization to carefully undertake and formulate a policy that would help it to grab a market share in a chosen target market. The enhanced aspect of competitiveness in the market has also enhanced the level of competition as more players are resorting to this strategy, considering the saturation of the traditional markets of Western Europe and USA. The present study would include a m arketing plan for the launch of a new product in a new market. A fictitious company named Krijen Games has been chosen as the firm while the name of the product is ‘Andromeda ® 99-XD’. The product would be a technological marvel that would have features unmatched by any of the presently available product of its kind in the market. The market chosen for the study is the Indian consumer market which has been deliberately chosen considering the business potential of the nation on accounts of its strong economic growth in the recent years. The marketing plan would consist of a situation analysis which would help in analyzing the internal and external environment of the organization. A SWOT analysis would help in the analysis of the firm. In addition, the Porter’s model of five forces would be used to analyze the competitive framework for the organization in the chosen market. Finally, a primary study would be conducted with two separate sets of questionnaires. Thes e would help in devising an appropriate segmentation and positioning strategy for the Indian market. Finally, a product mix for the new product would be created on the basis of the situation analysis and the primary study that would help the firm to gain long term sustainable competitive advantage in the Indian consumer market. 2. Introduction The global markets and business environments are changing rapidity. In recent years, significant changes can be observed in the various business activities due to this changing environment of business. Globalization has made the entire world market very competitive but this has also provided a number of opportunities to the business organizations.

Identity and culture Essay Example | Topics and Well Written Essays - 250 words

Identity and culture - Essay Example If a person favors the said outlook, the main priority is to be viewed as a being apart from others in the society. He/she is an individual thriving in an out-group on the belief that he/she can better exist in the said setting. On the other hand, there are individuals in the society who prioritize collectivism. They want to be perceived as one of the members of the in-group. As compared to people who advocate individualism, people in this group wanted to maximize interpersonal relationship and communication. They thrive and operate exceptionally through cultural empathy and can be considered as those people who have great understanding of the need for unity regardless of differences. People who wanted to be perceived as one who understands culture and the behaviors of other people are often open to acculturation and enculturation. The main query of the paper explores the influence of identity and culture on the manner by which a person wanted to be perceived by others. It can be considered that identity and culture are interacting elements that produce a person’s character. A person who wanted to be perceived as an individualist gives more priority to his or her individuality while a person who wanted to be perceived as a very social and cooperative person gives more priority to his or her role in the society contribution to the

Political and Socioeconomic Essay Example for Free

Political and Socioeconomic Essay The communication gap between First and Third world feminist, as expressed by Narayan lies within a cultural setting: though Western feminism is still an upholding to the rights of women, Third world feminism speaks towards a culture’s specific issues, as Narayan writes, â€Å"I am arguing that Third-World feminism is not a mindless mimicking of ‘Western agendas’ in one clear and simple sense that, for instance, Indian feminism is clearly a response to issues specifically confronting many Indian women† (13). Thus, feminism is explicit to country and cultural beliefs, not hinging upon a predetermined, or in this case Western view. There are many people, mostly women, who have been fighting for their equal rights – and we now commonly call this as feminism. Feminism started not merely on 19th century, but even during the 17th to 18th century. This is the very reason why feminists have gotten so much attention from well respected organization and government officials. With this idea in mind, many are now asking, who are the women who started the feminist movements and what prompted them to initiate such action? By digging deeper to what the real meaning of feminism is, it can also be identified the first few women who fought and strived really hard just to show the world that feminism is indeed worth fighting for. These women have their own issues that they highlighted and it all boils down to the fact that females are not just a decoration for males, instead, they are people who can be effective even in dealing with other important aspects of he society like the government. Feminists’ ideas started during the time of the infamous Enlightenment, with Lady Mary Wortley Montagu and the Marquis de Condorcet who initiated championing womens education. The first scientific society for women was founded in Middleberg, a city in the south of the Dutch republic, in 1785. Journals for women which focused on issues like science became popular during this period as well. Mary Wollstonecrafts A Vindication of the Rights of Woman is one of the first works that can be called feminist, although by modern standards her comparison of women to the nobility, the elite of society, coddled, fragile, and in danger of intellectual and moral sloth, does not sound like a feminist argument. Wollstonecraft believed that both sexes contributed to this situation and took it for granted that women had considerable power over men. Indeed, it was during the late 17th century to the early 18th century that the earliest works on the so-called woman question criticized the restrictive role of women, without necessarily claiming that women were disadvantaged or that men were to blame (Deckard, 1975). When 18th century came, the movement is generally believed to have begun as people increasingly came to believe that women were treated unfairly under the law. The feminist movement is rooted in the West and especially in the reform movement of the 19th century. The organized movement is dated from the first womens rights convention at Seneca Falls, New York, in 1848 (Deckard, 1975). This feminism started not on one place or country, but coincidentally, a lot of women from various countries around the world fought for their rights as and equal and rightful members of the society. Emmeline Pankhurst was one of the founders of the suffragette movement and aimed to reveal the institutional sexism in British society, forming the Womens Social and Political Union (WSPU). Often the repeated jailing for forms of activism that broke the law, particularly property destruction, inspired members went on hunger strikes. Due to the resultant force-feeding that was the practice, these members became very ill, serving to draw attention to the brutality of the legal system at that time. In an attempt to solve this the government introduced a bill that became known as the Cat and Mouse Act, which allowed women to be released when they starved themselves to dangerous levels, then to be re-arrested later. (Deckard, 1975). Meanwhile, the Feminist movement in the Arab world saw Egyptian jurist Qasim Amin, the author of the 1899 pioneering book Womens Liberation, as the father of Arab Feminist Movement. In his work Amin criticized some of the practices prevalent in his society at the time, such as polygamy, the veil, or womens segregation, and condemned them as un-Islamic, and contradicting the true spirit of Islam. His work had an enormous influence on womens political movements throughout the Islamic and Arab world, and is read and cited today (Deckard, 1975). Various women were able to raise their voices during that time. They were able to capture the attention of many and hear out their grievances. Let us take a closer look at each of the famous and most influential women during this Abolition Movement, and create a more prominent appreciation on their ways and methods of fighting for their cause. Among the most influential women whose actions were all aimed at highlighting the feminist rights, the Grimke sisters (Sarah Grimke and Angelina Grimke Weld) topped the list. Motivated by religion and a desire to live a useful life, they were among the first American women to speak in public. They wrote a number of tracts against slavery and for womans rights. To abolitionist acclamations, Angelina became the first American woman to address a state legislature. Both sisters would remain abolitionists and womans rights activists for the remainder of their lives with Angelina concentrating on the abolitionist movement and Sarah concentrating on the womans rights movement (Lerner, 1998). Sarah Grimke offered the best and most coherent Bible argument for womans equality yet written by a woman. She was also able to identify and characterize the distinction between sex and gender; she took class and race into consideration; and she tied the subordination of women both to educational deprivation and sexual oppression. She identified men, individually and as a group, as having benefited from the subordination of women. Above all, she understood that women must acquire feminist consciousness by conscious effort and that they must practice asserting their rights in order to think more appropriately (Lerner, 1998). Angelina, on the other hand, in several of her pamphlets and speeches, developed a strong argument for womens rights to political equality. In her insistence on womens right, even duty, to organize for political participation and to petition, she anticipated the practice and tactics women would follow for the rest of the century. In both her Appeal to Southern Women and in her Letters to Catherine Beecher she fashioned a defense of womens right to organize in the antislavery cause which connected it with the causes of white women and influenced the practice of several succeeding generations (Lerner, 1998). It is therefore in culture that the main difference between First-World and Third-World feminism lays. The treatment of women in India is one filled with hypocrisy. In Narayan’s essay, the India chastises Western civilization for their treatment of women; for instance, Indian women were permitted to attend higher education classes decades before the English even considered the aspect. Indian’s say that they treat their women as goddesses, while the West treats their women far less as equals, but this in turn is duplicitous, in examples Narayan gives of the treatment from men received by her grandmothers, and her mother (chastisement, beatings, and submissiveness, and silence). Narayan gives childhood examples of how she became a feminist, and they are not dominantly rooted in the idea of Westernization, but culturally in a Third-World view, as she writes, â€Å"†¦though I cannot bring myself to it, of her pain that surrounded me when I was young, a pain that was earlier than school and ‘Westernization’, a call to rebellion that has a different and more primary root, that was not conceptual or English, but in the mother-tongue† (7). This then gives insight into how feminism isn’t dependent upon the introduction of Western culture in liberating women, but is in fact contingent upon a witness’s own account of oppression and their reaction to that oppression, that is that Narayan’s own rebellion was a response to her mother’s sadness in being trapped by her mother-in-law and her marriage. This exemplifies the difference between First-World and Third-World feminism, the fact that Narayan must contend with the paradigm of Western feminism instead of simply revered as representing her own culture’s fault; Narayan is not representing Western ideas but is only supporting equality and fair treatment for her fellow Indian women. In the Indian culture, women are perceived to become wives first and their own identity as a person is wiped away by such a paradigm, this is true for the incentive of women’s movements, the West included. Indian wives are submissive and the Third-World culture enhances this notion by parlaying women into marriage at the age of thirteen (as Narayan’s grandmother had done), and treating them as Other rather than as Self. Narayan writes of the predominant sentiment found in India in regards to women, â€Å"They were anxious about the fact that our independence and self-assertiveness seemed to be making us into women who lacked the compliance, deference, and submissiveness deemed essential in good â€Å"Indian† wives† (8). The wife and mother ideas of women are predominant in most cultures, and the concord factor between First and Third world feminism is united in this fact, and their rebellion against such submissiveness. The culture of feminism is presented as one that has great bonds with politics. For both First-World and Third-World feminism there is no difference in the root of feminism when it is in politics, and political campaigns that women are often secluded: in schooling, voting, and citizenship, women have been treated secondarily in both First and Third world cultures. Therefore, Narayan’s generation of Third-world feminist aren’t rebelling because of Westernization, but because in their own politics women have been forgotten in India and in the West, â€Å" It takes political connections to other women and their experiences, political analyses of women’s problems, and attempts to construct political solutions for them, to make women into feminists in any full-blooded sense, as the history of women’s movements in various parts of the world shows us. † Therefore, the dichotomy of First-World and Third-World feminism finds harmony in this political connection. The westernization of Indian has been blamed for the rebellious nature of feminism and even the introduction of the women’s movement, but in fact, it is the own culture’s deviant nature that gives rise to the necessity of feminism. Narayan gives example of her cousin being tortured with cigarettes and being locked away while in another country and keeping silent about it for years until a relative came to visit. The silence is the devastating part of the story; in Indian culture, it is supposed and indeed ingrained in Indian women to hold their tongues, and be submissive, and not innocent, but obedient. Yet, western culture was seen to pervade the Indian traditional way of living, â€Å"Veiling, polygamy, child-marriage, and sati were all significant points of conflict and negotiation between colonizing â€Å"Western† culture and different colonized third-World cultures. In these conflicts, Western colonial powers often depicted indigenous practices as symptoms of the â€Å"backwardness and barbarity’ of Third-World cultures in contract to the â€Å"progressiveness of Western culture. † The figure of the colonized woman became a representation of the oppressiveness of the entire ‘cultural tradition’ of the colony. â€Å" (17) The effect of this colonization of Indian women was one of conflicting progressiveness. Traditions of Indian culture were already bred with English sentiments (such as the sari) and English clothing was continually being upgraded and introduced into Indian culture; in fact men were wearing suits long before women were allowed to change into less traditional clothing. In one example Narayan gives, she and her family went on a vacation in a more rural part of the country and she was instructed to wear her Indian clothing and not her Western clothes because she had hit puberty (though in the city nothing was wrong with such clothes), Narayan writes, â€Å"My story reveals that what counted as ‘inappropriately Western dress’ differed from one specific Indian context to another, even within the same class and caste community†(27). The effects of Westernization therefore and colonization give rise to differing ideas of what constitutes traditional wear from one part of the country to another. In conclusion, Narayan gives insight to how differing opinions of feminism are still spurned from similar ideals. Third-World feminists are not ‘outsiders within’, that is, they are not denying the tradition of their country, but instead, feminists need to challenge some of the more patriarchal rules of India. Third-World feminists are not denying their culture, but are asking for change. Work Cited Ahmed, Sara (2004). â€Å"The Cultural Politics of Emotion†. Routledge Publishing Boydston, Kelley, Margolis, The Limits of Sisterhood, p. 178. Deckard, Barbara. 1975. The Womens Movement: Political, Socioeconomic and Psychological Issues New York: Harper Row. p. 253. Gerda Lerner. 1988. The Grimke Sisters from South Carolina: Pioneers for Womens Rights and Abolition. Oxford University Press. Narayan, Uma. Speech and Silence in the Mother Tongue. Yee. Shirley J. Abolitionist Movement. February 2002. Sunshine for women. http://www. pinn. net/~sunshine/whm2002/abolitn. html

Stem Cells Essay -- Ethical Issues, Embryonic Stem Cells

Content 1. Introduction 2. The unique properties of stem cells and the ways of reception. 3. The application of stem cells in curing the worldwide diseases. i. The effectiveness of using stem cells in diabetes treatment and possible risks of this therapy. ii. What are the benefits and risks of using stem cells in curing cardiac disorders, such as ischemic disease and stroke? iii. How neural disorders, such as Parkinson’s, Alzheimer’s and spinal cord injuries can be treated by stem cells and what are the fears about application of this therapy on human? 4. The issues connected with stem cells research. 5. Conclusion 6. Reference list 1. Introduction The world of science is developing very rapidly. This can be explained by the desire of people to know everything, e.g. the origins of life, the structure of human’s organism, the secrets of universe etc. The one of a set of branches in science is regenerative medicine, which includes stem cells research. Generally, stem cells are unique cells in the human’s body, which have an ability to renew themselves and become specialized into liver cells, kidney cells or spinal cord cells from unspecialized type of cells. There are several advantages and disadvantages of using stem cells in treatment the most common diseases of the world. The subject of this research project is to evaluate the benefits and risks of using stem cells in curing global diseases. It merits study, because stem cells are the constituent part of human organism and their abilities must be explored, in order to use them in therapies for diseases such as Alzheimer’s, Parkinson’s, diabetes me llitus, spinal cord injuries and cardiac disorders. It is significant to know possible risks of using stem cells, as wel... ...w neural disorders, such as Parkinson’s, Alzheimer’s and spinal cord injuries can be treated by stem cells and what are the fears about application of this therapy on human? The scientists are suggested that stem cells have a great potential in treatment the neurodegenerative disorders, such as Parkinson’s, Alzheimer’s and spinal cord injuries, but at the same time these therapies have several risks, which can be explained by not enough investigations in this field and requires more time to do it. The Parkinson’s disorder is a type of neurodegenerative diseases, which is characterized by death of special cells, which produce a chemical, called dopamine. Dopamine is responsible for human’s movement, because it carries the signals to the brain. The loss of these cells can cause symptoms, such as tremors, rigidity and disability to move (Wu 2010).

Analyse an Example of Propaganda Essay

The use of propaganda has been practiced since early historical times. This is a form of communication aimed at influencing the attitude and view about a given issue in the larger population. This form of communication is meant for some cause or position (Taylor 2006, pp57-78).The information that is given in propaganda is usually not impartial as it is used to influence a given audience and in so doing further a given agenda. The facts used in propaganda are presented in a selective manner usually omitting bits in order to encourage some certain synthesis. Propaganda usually contains loaded messages which are meant to produce emotional response to the given information presented (Sommerville 2012, pp187-193). These being the characteristics of propaganda, the document will evaluate a video â€Å"Russia without Putin† produced in Russia during the 2012 election. The paper will examine the various aspects in the video which makes it qualify to be labeled as propaganda. The supp orting material will be evaluated as well as textual analysis. Discussion                      The release time of Russia Without Putin (2013) video was a calculated move-one day before the 2012 general election. Though there had been a long campaign period by which time such a video could have been released, the same was not carried out until the last minute. Such is the craftiness that can be associated with propaganda material. To the society the video was released to, they were meant to see it as the â€Å"savior† card before they committed political suicide by electing anyone other than Putin. Such is meant to be the power of propaganda (Silverblatt & Zlobin 2004, pp314-323). The timing of the video is also a characteristic of a propaganda video in that it was released late into the campaigns and precisely one day before the election. This did not give the voters enough time to deeply analyze the video and see the misleading presentation of facts. The people were not in a position to judge whether what they were being given was tr ue or not. With the devastating effects that were presented in the video of what would happen if they did not elects Putin, then the people were bound to be influenced to believe the video and vote Putin. In most times, any information that is meant to have the good of the people at heart should be presented in such a timely manner that there will be the full evaluation of the same and countering of facts which may not be true. However, with the video, there was no chance or the time to counter the content (Seidman 2008, pp177-184). In most times as highlighted in the introduction, propaganda material is meant to sway the people’s take in a given aspect. For this case, those rooting for Putin re-election would have wanted to influence most if not all of the voting population. The best option for this group to do this successfully was thus in form of a propaganda video (Reeves 2003, pp164-176). The Russia Without Putin (2013) video was released by Putin’s party channels and pro-Kremlin TV. The loyalty of the two groups is not hard to miss as they are known Putin’s campaign avenues. For the two groups to have released a video indicating what would happen to Russia if their preferred candidate was not elected is propaganda. They two pro-Putin groups were presenting their facts to the people without support of their source of their information or the truth in the same. Objective information should be delivered in such a manner that the reader or consumer is given accurate background with the ana lysis of the same being at hand. Missing the same is bound to be propaganda as the news will be subjective and often misleading. The same will be done with the intention to mislead. All the pro-Putin groups showed was the bad that would result if their candidate was not elected. They did not give the people the analysis of their subject thus the use of propaganda in the video (O’sahughnessy 2004, pp321-325). The channel of release of the video by the two Pro-Putin groups also makes the same qualify as propaganda. In most times, for news to reach most of the people, those who are in need of using a communication channel will utilize the most famous and the most effective channel. In the case of â€Å"Russia without Putin† video, the channel of choice was YouTube. This is a social media site where the pro-Putin groups targeted the larger audience the aim being to influence and sway the people into voting Putin back (Moore 2010, pp163-172). The groups knew that the release of the video on such a channel as you tube was bound to generate interest as it would reach many in the society especially the youth who are the majority group in consuming and using social media channels. For the video to have not qualified as propaganda and to show its impartiality, the same should have been released through Russia news channels. The same would have enabled the concerned group, in this case the R ussia society to see the authenticity and having the plight of the people at heart. However, release of â€Å"critical† information on what Russia would turn into without Putin with the use of social media channel affects the credibility and makes the video qualify as propaganda (Marlin 2002, pp97-124). The content in the video is segmented in such a way that there is a month to month account of Putin-less Russia. The video creators do an impressive job with a specification of the doomsday scenario of how Russia apocalypse will take place after without Putin. The clever crafting of scenes is meant to invoke the memories of the Russians to the past days marked by suffering (Kamalipour 2004, pp238-312). The Russian people are being led or manipulated to believe the calamities that will befall their nation. The specific scenes and accompanying propaganda are as follows: March 2012- The first month of a â€Å"Russia† without Putin is depicted as being marred by the struggle for political power by the various groups that may have had an interest in the same like in the past. The dissolving of the state duma will take Russia back to the dark days when the same was not in place. The various groups in the society who have been struggling to get to power will finally have their way. The video is meant to corrupt the minds of the people as to what will happen with the state when political power in politics is not held by Putin. Such issues as the formation of 200 parties within a month are not factual. The same may be a feat that is hard to occur which can also be read as propaganda (Herpen 2014, pp178-187). With the likes of the USA having been bitter rivals with the Russian, the same are shown to celebrate the fall of Putin where they declare the same as democracy. However, in real sense, such enemies will be celebrating the fall of Russia. The Ma rch section part of the video is to persuade the people not to make such a mistake as eliminate Putin from political power. May 2012                      Business is a big aspect in Russia. The same drives the economy. When such a critical channel is threatened, the people of Russia are bound to rally all the efforts in fighting for the same. Russia without Putin will see the same critical channel (business) face threats from the enemy. After two months without Putin in power, critical business such as oil, the banking sector and the transport sector will be doomed. Such critical amenities will end up in the hands of Russia society enemies. The fact that the video has examples of the same and who happen to be Putin’s political enemies is no surprise. Propaganda dictates that one portray the best case as they would want their audience to believe. In this case, those who have had their voices raised in public in opposition to Putin’s rule such as Eveginia Shirikova, Aleksei Navalnyi and Boris Nemtsov are shown to take over the major businesses (Gillespie 2000, pp 127-137). The Russia peop le are thus being led to oppose such a move. The fact that the same are Putin’s competitors is meant to show how they cannot be entrusted with such public amenities as banks, transport and oil business. However, as is the case with propaganda, the facts are not supported with people such as Boris Nemtsov being depicted as developing a sudden interest in business whereas he has been renowned for politics rather than his business prowess. With the nuclear aspect being a crucial matter in the whole world the fact that Russia’s enemy in this case the USA will be put in control of such weapons is something many in the Russian population would not be ready to allow. Propaganda in this section is meant to rally the Russian people behind protecting their amenities (Gessen 2013, pp98-112). September 2012                      The economy is a central part of any state. Russia without Putin will see the country face downfall in this section. The same should not be allowed to take place which is the message and call to the Russian people. The closure of huge companies such as Avto Vaz, the fall of the Russia stock exchange, the depreciation of the rubles against the dollar, highest rates of inflation, and unemployment are all economic problems that have plagued Russia in the past and left many suffering. This section of the video thus plays with the fear aspect in the society. The same would not want to go back to such times. Thus, the people are being reminded that failure to have Putin in power will result in their greatest fear coming to pass- suffering. Russia without Putin will see the society go back to the days when bread, an important commodity during hard times, becomes unavailable. The fact that this part of the video reminds the people of the past is a character istic of propaganda; relieving past failures in order to make the people think in the opposite direction (Freeze 2009, pp232-235). Going hungry is not something any society would want thus Putin should be allowed to stay in power to make sure that the same does not happen. November 2012                      If Putin is not in power, by this time as shown in the video, Russia will have degenerated into a violent society with civilians being the causalities. The plight of the needy such as the pensioners will have no one to take care of. This part of the video also relies on rekindling past bad memories in order to make people believe what is on offer to be the best. This is a major characteristic of propaganda (Cunningham 2002, pp128-154). March 2013                      This part of the video shows the degeneration of Russia just as it has been in the past with many regions wanting their independence from their mother country. Such a scene is reminiscent of the past times such as the end of the Second World War. Pro-Putin activists who made the video are aware of some of the emotional attachment the Russian people have with the motherland. They thus make sure that this part of the video depicts the fall-out within the same as it has happened in the past. In order to avoid the same, the people are made to believe that voting Putin will prevent such a scenario from emerging (Cull et al. 2003, pp157-163). June 2013                      Occupation of one’s country by foreigners is an aspect that many nations condemn and do not entertain. This is what the society in Russia is made to believe will happen if they fail to retain Putin in power. In the pretense of peace keeping, Russia will be invaded by other nations such as China and Japan occupying the different parts of Russia, for example, Chita, Khabarovsk, Blagoveshensk and Irkutsk and Vladivostok. With their nation’s sovereignty at risk, the Russian society is bound to resist such a move by all means in this case the best option being to retain Putin in power (Chomsky & Barsamian 2001, pp178-183). August 2013                      This section depicts the woes that will befall the society in this case human suffering. Failure to elect Putin will lead to continued occupation and invasion of Russia by the outside world with a human crisis such as the wiping out of entire societies such as Cossack militia. This is a move the society is being urged by this section of the video to desist from (Brady 2010, pp156-162). December 2013                      This section of the video is meant to convince the Russian society that failure to elect Putin will lead to the continued triumph of Russian enemies such as Alex Navalny. The same will receive international accreditation with people such as Navalny being awarded the Nobel peace prize. Navalny is a renowned Putin critic and political opponent thus international celebration of the same will mean Russia’s failure (Baker & Glasser 2007, pp231). February 2014                      International events such as the Olympics are a source of pride and prestige to the hosting nations. The fact that this section of the video depicts the upcoming winter games characterized by violence with Russia as the designated host is bound to touch each and everyone in the Russia society. The people will fight to see that the same does not occur. As per the planned propaganda in the video, the only way they can do so is by retaining Putin in power. The chaos from the games will also affect the rest of the society in that such amenities as communication channels and electricity will be interrupted. This section thus urges the people to protect the pride of their nation in hosting a successful international event by retaining Putin in power (Arutunyan 2009, pp132). Conclusion                      There was a timely release of the â€Å"Russia without Putin† video to the masses specifically one day before the election. The content as presented in the video relied on the influencing power of propaganda material. The target audience in this case the Russian voters were bound to be moved by the graphic portrayal of the doom that would befall their mother-land without Putin. The same would trigger an emotional cord within the voters in such a way that would enhance Putin’s re-election to power. Thus, the â€Å"Russia without Putin† video has all the characteristics of a propaganda material. References ARUTUNYAN, A. (2009).  The media in Russia. Maidenhead, England, Open University Press. http://public.eblib.com/choice/publicfullrecord.aspx?p=480619. BAKER, P., & GLASSER, S. (2007).  Kremlin rising. Washington, D.C., Potomac Books. BRADY, A.-M. (2010).  Marketing dictatorship: propaganda and thought work in contemporary China. Lanham, Md, Rowman & Littlefield. CHOMSKY, N., & BARSAMIAN, D. (2001).  Propaganda and the public mind: conversations with Noam Chomsky. London, Pluto. CULL, N. J., CULBERT, D. H., & WELCH, D. (2003).  Propaganda and mass persuasion: a historical encyclopedia, 1500 to the present. Santa Barbara, Calif, ABC-CLIO. CUNNINGHAM, S. B. (2002).  The idea of propaganda: a reconstruction. Westport, Conn, Praeger. FREEZE, G. L. (2009).  Russia: a history. Oxford, Oxford University Press. GESSEN, M. (2013).  The man without a face: the unlikely rise of Vladimir Putin. London, Granta. GILLESPIE, D. C. (2000).  Early Soviet cinema: innovation, ideology and propaganda. London, Wallflower Press. HERPEN, M. H. V. (2014).  Putin’s war: a history of the rise of russia’s new imperialism. Lanham, Rowman & Littlefield. KAMALIPOUR, Y. R. (2004).  War, media, and propaganda: a global perspective. Lanham, MD [u.a.], Rowman & Littlefield. MARLIN, R. (2002).  Propaganda and the ethics of persuasion. Peterborough, Ont, Broadview Press. MOORE, C. (2010).  Propaganda prints. London, A & C Black Publishers. O’SHAUGHNESSY, N. J. (2004).  Politics and propaganda: weapons of mass seduction. Ann Arbor, Manchester University Press. REEVES, N. (2003).  The power of film propaganda myth or reality?  London, Continuum. http://public.eblib.com/choice/publicfullrecord.aspx?p=436842. Reveal. (2013).  Russia Without Putin?. [Online Video]. 08 August. Available from:https://www.youtube.com/watch?v=hAqqJ-uQRZQ. [Accessed: 25 February 2015]. SEIDMAN, S. A. (2008).  Posters, propaganda, & persuasion in election campaigns around the world and through history. New York, P. Lang. SILVERBLATT, A., & ZLOBIN, N. (2004).  International communications: a media literacy approach. Armonk, N.Y., M.E. Sharpe. SOMERVILLE, K. (2012).  Radio propaganda and the broadcasting of hatred: historical development and definitions. Houndmills, Basingstoke, Hampshire, Palgrave Macmillan. TAYLOR, R. (2006).  Film propaganda: Soviet Russia and Nazi Germany. London, I.B. Tauris. Source document

Carter’s Economic Policies Led to Savings and Loan Failure

The Savings and Loan crisis of the late 1980’s and early 1990’s cost approximately $160 billion, out of which the American taxpayer shouldered in excess of $120 billion in Government bailout measures. The huge budget deficits that resulted can only be compared to the current global economic crisis. However, the genesis of the S & L crisis can be traced back to the failed economic policies of President Jimmy Carter. When Jimmy Carter took over as president in 1979, he inherited an economy in recession. Oil prices were high, unemployment and incomes were low. In order to stimulate the economy, he proposed to increase government spending and introduce tax cuts, but withdrew the former and vetoed the latter when interest rates continued to rise. Instead, when inflation peaked in 1978, the chairman of the Federal Reserve Board, Paul Volcker, initiated policies to tame inflation by reducing the money supply and increasing interest rates. However, these measures had a negative effect and inflation skyrocketed, unemployment reached 11 percent, accompanied by a prime rate of 21. 5 percent (Federal Deposit Insurance Coorporation, 2006). In this climate, the savings and loan institutions could not survive. They were now confronted with asset-liability-mismatches where the costs they were incurring on short term funding were higher than the returns they were getting on fixed-rate-mortgages. Additionally, the passage of the Depository Institutions Deregulation and Monetary Control Act, introduced risks and opportunities which the S & L’S were not qualified to administer. Inevitably, many S & L’s began to go under. In retrospect, Jimmy Carter’s policies should have focused on lowering interest rates and possibly left the money markets as they were. Read also Analyze the Ways in Which British Imperial Policies References Federal Deposit Insurance Coorporation (2006, February). The 1970’s. Retrieved on July 27, 2009 from http://www.fdic.gov/about/learn/learning/when/1970s.html

20 Synonyms for Excuse

20 Synonyms for Excuse 20 Synonyms for Excuse 20 Synonyms for Excuse By Mark Nichol The sentiment behind the verb excuse can be expressed in many ways, whether the sense is of â€Å"remove blame from† or â€Å"stop blaming† (or even, in many cases, â€Å"deflect attention from blame†). Here are twenty words and phrases that will serve, along with their pertinent meanings. 1. absolve: free from guilt or responsibility 2. acquit: discharge from accusation or obligation; also, perform satisfactorily (as in the statement â€Å"I am certain that he will acquit himself well†) 3. blink at: approve of something wrong or allow something wrong to continue 4. brush aside: ignore or disregard something that is wrong 5. clear: free from accusation or blame (usually, in reference to someone clearing one’s name, or establishing one’s innocence) 6. close one’s eyes to: see â€Å"blink at† 7. condone: see â€Å"blink at† 8. discount: minimize the importance of something 9. dismiss: reject the importance of something, or formally act to excuse, as when criminal charges are dismissed 10. exculpate: prove not guilty 11. exonerate: see exculpate 12. forgive: stop blaming, or excuse someone’s transgression 13. gloss over: treat as not important 14. overlook: see â€Å"blink at† 15. paper over: see â€Å"blink at† (also means â€Å"hide†) 16. pardon: see absolve 17. shrug off: see â€Å"blink at† 18. vindicate: show that someone is not guilty (also means â€Å"validate or confirm something criticized or doubted†) 19. wave off: see â€Å"blink at† 20. wink at: see â€Å"blink at† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:What Is Irony? (With Examples)7 Tips for Writing a Film Review40 Synonyms for Praise

Effective Rhetorical Strategies of Repetition

Effective Rhetorical Strategies of Repetition Care to know how to bore your readers to tears? Repeat yourself. Carelessly, excessively, needlessly, endlessly, repeat yourself. (That tedious strategy is called battology.) Would you like to know how to keep your readers interested? Repeat yourself. Imaginatively, forcefully, thoughtfully, amusingly, repeat yourself. Needless repetition is deadly- no two ways about it. Its the kind of clutter that can put to sleep a circus full of hyperactive children. But not all repetition is bad. Used strategically, repetition can wake our readers up and help them to focus on a key idea- or, at times, even raise a smile. When it came to practicing effective strategies of repetition, rhetoricians in ancient Greece and Rome had a big bag full of tricks, each with a fancy name. Many of these devices appear in our Grammar Rhetoric Glossary. Here are seven common strategies- with some fairly up-to-date examples. Anaphora (pronounced ah-NAF-oh-rah)Repetition of the same word or phrase at the beginning of successive clauses or verses.This memorable device appears most famously throughout Dr. Kings I Have a Dream speech. Early in World War II, Winston Churchill relied on anaphora to inspire the British people: We shall go on to the end, we shall fight in France, we shall fight on the seas and oceans, we shall fight with growing confidence and growing strength in the air, we shall defend our Island, whatever the cost may be, we shall fight on the beaches, we shall fight on the landing grounds, we shall fight in the fields and in the streets, we shall fight in the hills; we shall never surrender. Commoratio (pronounced ko mo RAHT see oh)Repetition of an idea several times in different words.If youre a fan of Monty Pythons Flying Circus, you probably recall how John Cleese used commoratio beyond the point of absurdity in the Dead Parrot Sketch: Hes passed on! This parrot is no more! He has ceased to be! Hes expired and gone to meet his maker! Hes a stiff! Bereft of life, he rests in peace! If you hadnt nailed him to the perch hed be pushing up the daisies! His metabolic processes are now history! Hes off the twig! Hes kicked the bucket, hes shuffled off his mortal coil, run down the curtain and joined the bleedin choir invisible! THIS IS AN EX-PARROT! Diacope (pronounced dee-AK-o-pee)Repetition that is broken up by one or more intervening words.Shel Silverstein used diacope in a delightfully dreadful childrens poem called, naturally, Dreadful: Someone ate the baby,Its rather sad to say.Someone ate the babySo she wont be out to play.Well never hear her whiny cryOr have to feel if she is dry.Well never hear her asking, Why?Someone ate the baby. Epimone (pronounced eh-PIM-o-nee)Frequent repetition of a phrase or question; dwelling on a point.One of the best-known examples of epimone is Travis Bickles self-interrogation in the film Taxi Driver (1976): You talkin to me? You talkin to me? You talkin to me? Then who the hell else are you talking . . . you talking to me? Well, Im the only one here. Who . . . do you think youre talking to? Oh yeah? Okay. Epiphora (pronounced ep-i-FOR-ah)Repetition of a word or phrase at the end of several clauses.A week after Hurricane Katrina devastated the Gulf Coast late in the summer of 2005, the president of Jefferson Parish, Aaron Broussard, employed epiphora in an emotional interview with CBS News: Take whatever idiot they have at the top of whatever agency and give me a better idiot. Give me a caring idiot. Give me a sensitive idiot. Just don’t give me the same idiot. Epizeuxis (pronounced ep-uh-ZOOX-sis)Repetition of a word for emphasis (usually with no words in between).This device appears often in song lyrics, as in these opening lines from Ani DiFrancos Back, Back, Back: Back back back in the back of your mindare you learning an angry language,tell me boy boy boy are you tending to your joyor are you just letting it vanquish?Back back back in the dark of your mindwhere the eyes of your demons are gleamingare you mad mad madabout the life you never hadeven when you are dreaming?( from the album To the Teeth , 1999) Polyptoton (pronounced, po-LIP-ti-tun)Repetition of words derived from the same root but with different endings. The poet Robert Frost employed polyptoton in a memorable definition. Love, he wrote, is an irresistible desire to be irresistibly desired. So, if you simply want to bore your readers, go right ahead and repeat yourself needlessly. But if, instead, you want to write something memorable, to inspire your readers or perhaps entertain them, well then, repeat yourself- imaginatively, forcefully, thoughtfully, and strategically.

DB 4 Research Paper Example | Topics and Well Written Essays - 500 words

DB 4 - Research Paper Example Also, in many cases, the frontline managers of the organization were exceeding the approved labor budgets on a frequent basis as they were facing tremendous issues in measuring the level of productivity of the employees. The company was also facing problems in data integrity as there was a dearth of digitization of data reports at various levels of the organization. To deal with the multiple discrepancies plaguing the organization, Con-way Inc focused on implementing the Kronos Workforce Central solution suite. The main objectives behind the implementation of the organization specific solution suite was to eradicate discrepancies in employee payment as well as to equip the managers of the organization with better visibility and control over important labor metrics that are essential to manage facilities and costs of labor. It is important to highlight that after the implementation of the solution suite throughout the organization, the management gained control in various key metrics like overtime, employee attendance as well as productivity and thereby became highly effective in administering new policies throughout the organization (kronos.com, 2014). The case study of priority implementation of IT in the American subsidiary of Volkswagen brought in to focus that there can be three different types of technological applications that can be designed for an organization. The three types of organization namely based enterprise IT platform, enterprise applications and customized point solutions were prioritized on the basis of the needs that they fulfill in a particular organization (Austin, Ritchie and Gargett, 2007). Now in relating the Con-way example of implementation of the company specific solution suite, it has to be stated that the priority was given in the development of enterprise applications, the main focus of which was to eradicate errors and boost organizational productivity. It

Labor Law Assignment Example | Topics and Well Written Essays - 500 words

Labor Law - Assignment Example The core of OSHA is its responsibility for infection (Peterson & Cohen, 1996). Its inspectors conduct inspections and investigations to determine the compliance status with safety and health regulations and standards. If a work cite is detected with non-compliance, then the employer faces a penalty. Following its inception, OSHA has been a centre of controversies, with businesses complaining of too rigid, bureaucratic, and hard to comprehend regulations, making compliance difficult. According to Lombard & Pynes, 2011, the Human resource Department plays an important duty in ensuring employee safety and health as they understand the workplace and the employee demands. They should know how and when to use existing resources to take action to employee concerns. They should co-operate with healthcare professionals by participating in the compliance process. The department should recommend that the health organization’s procedures and policies address areas of special concern as highlighted in the OSHA law. Many of these areas fall in their department including risks such as billing of services and items not rendered, up coding, providing medically needless services, unbundling, and outpatient services offered in correlation with inpatient stays. To achieve compliance, HR department should implement policies and procedures which ensure that billing and coding are based on timely and accurate medical records, and that there is a process for reporting actual violations by health practitioners so that any deliberate life risks can be well traced (Peterson & Cohen, 1996). The department should also educate the employees on their rights to communicate so that there is a reduction of any potential abuse, waste, and fraud. The communication culture can be encouraged by: announcing to workers that they report incidents of fraud through company policies addressing anonymity, confidentiality, and non-retaliation, sufficiently

The Critical Nature of Water Essay Example | Topics and Well Written Essays - 500 words

The Critical Nature of Water - Essay Example The fireweed has only recently been observed and has been analyzed at the University of Queenslands marine botany lab by scientist Judith ONeil. Fireweed is a hairy strain of ancient bacteria that flourished on earth 2.7 billion years ago. The poisonous weed, cyanobacteria, has appeared in at least a dozen locations around the globe. According to Weiss, the bacteria has devolved in response to the pollution of the worlds oceans. In an evolutionary sense, bacteria are very adaptable and can quickly mutate to adapt to new conditions (Campbell & Reese 2002 p.340). It is a result of "...overdosing the oceans with basic nutrients--the nitrogen, carbon, iron and phosphorous compounds that... wash into the sea from fertilized lawns and cropland, seep out of septic tanks and gush from sewer pipes". These are not the deadly carcinogens such as dioxin or PCBs. These are the basics of life and demonstrates the critical balance of the quality of our water supply. According to Goudie (1994), this will eventually lead to severe oxygen depletion and result in massive fish kills (p.214). Further destruction is evident in the coral beds of the Caribbean where as much as 80% have been lost in recent years. Weiss says that this "quiet creep of environmental decay" has gone unchecked and largely unnoticed for decades. Scientist Jeremy Jackson stated that, "Were pushing the oceans back to the dawn of evolution, to a half-billion years ago when the oceans were ruled by jellyfish and bacteria". Biology has discovered the problem and biology can prescribe the remedy. The article was a factual account of the destruction of the oceans water. It drew from first hand experiences and quoted biology experts that had researched the problem.

Introduction Of Company Petronas Commerce Essay

Introduction Of Company Petronas Commerce Essay PETRONAS is the acronym for Petroliam National Berhad. PETRONAS not only focused on oil and gas, and provide education. PETRONAS is an incorporated public organization and has it separate legal entity. PETRONAS was incorporated on the 17th of August 1974 and was owned and controlled by the government of Malaysia. PETRONAS has a set of vision, mission and values. PETRONAS is a well known worldwide company that has ventured into 32 countries including Argentina, Russia and Egypt. PETRONAS practices a culture that stresses mainly on being environmental friendly and people orientated. It currently employs over 30, 000 employees of 38 nationalities. PETRONAS with the fully integrated oil and gas multinational, it has involved the entire petroleum activities. From managing the sharing contractors of the foreign production, we have been change into developing our own capabilities in the upstream sector allow us to take the lead in the exploration and production of the nations oil and gas resources. Besides that, we also ventured into downstream activities. We seek to maximize value creation and strengthen of our operations all the way down the value chain. The range of our downstream activities includes oil refining, gas processing and liquefaction, gas transmission pipeline operations, petrochemical manufacturing and marketing, property investment, shipping, marketing of liquefied natural gas, marketing and distribution of petroleum products, and trading. Furthermore, PETRONAS has operated service station in Malaysia, South Africa, Sudan, Thailand and Indonesia. It has distribution of automotive and industrial lubricants globally, including the PETRONAS Syntium and Sprinta premium grade engine oil. Internal Environment There is a high level of interdependence between an organisation and its internal environment. The internal environment comprises elements that have a direct influence on the day to day operations of the organisation. They have an impact on the achievement of the organizations goals. The Micro forces of the environment are: Vision and Mission PETRONAS is a big organization and a corporation which is widely known to the world as its a company that exports Malaysian oil. Being a big organization, PETRONAS has of course its very own vision and mission to achieve its common goal and to serve its customers the best service they can provide. As we all know vision is a long-term plan that almost every company or organization has. PETRONASs vision statement is to be a leading oil and gas multinational of choice. As an organization they are hoping to become a worldwide known organization and to become the first choice among all other oil companies present so far. Their mission statement, on the other hand, is as follows: We are a business entity. Petroleum is our core business. Our primary responsibility is to develop and add value to this national resource. Our objective is to contribute to the well-being of the people and the nation. (intext citation) Their mission and vision we believe has made them grow tremendously since they were incorporated in the month of August on the 17th in the year 1974. PETRONAS has become a fully-integrated oil and gas corporation and is ranked among FORTUNE Global 500s largest corporation in the world. They have now ventured globally into more than 32 countries worldwide in its aspiration to be a leading oil and gas multinational of choice. Organizational structure Organizational structure is the internal, formal framework of a business that shows the way in which management is linked together and how authority is transmitted. (Stimpson, 2006) structure.jpg Figure 1: The Corporation Organisational Structure of PETRONAS (Picture taken from http://www.chathamhouse.org.uk/files/6389_ggmalaysia.pdf) PETRONAS adopts the functional organization structure. It enables specialization, allowing employees to focus on their respective areas. There is cross functional bonds between the respective divisions and departments. It is the bond and process of specialization that has led to the success of the organisation. Team work is encouraged, all the departments work together to achieve the companys goals and targets. This has proved to rewarding for the organization as a whole and the employees, customers, suppliers and the community as a whole. The line of authority is clearly drawn, orders are sent from the top most level, the president and the CEO. PETRONAS has also hired consultants to improve business and organization results. Functional Strategies    Human Resource  division Its main objective is to meet the organizational needs of the company it represents the needs of the people hired by that company. The most important function of the human resource department is recruitment, selection and training of employees among others. PETRONAS selects the best and brightest of employees through talent searches amongst local and overseas graduate. PETRONAS trains and molds its own employees through technical training and innovative program provided in University Technology PETRONAS. Finance division The Finance Function provides the company with its accounting and financial reporting backbone of the company. Its role is to identify financial sources willing to finance the operations of the company and to locate profitable areas where the business can invest their money to get higher returns. PETRONAS is involved in the sports world through its investment with Mercedes F1team. PETRONAS has also contributed towards the development of Turkmenistan economy, by investing US dollar $ 1.8 billion in the oil and gas industries. Corporate Planning and development division This division plans long term and short term business strategies which lead to the development of the organisation. Technical Services division This division is set up to drive and manage the technological activities of PETRONAS. Education division This division undertakes the responsibility of all the educational activities PETRONAS is associated with. It involves the scholarships provided by University technology PETRONAS and the education programs provided to the underserved community. Shareholders Shareholders of a firm can directly influence its policies and activities. PETRONAS shareholder is the government. It generates income and value for its shareholder. PETRONAS gave the government RM 52.3 billion from its RM86.8 billion pre-tax profit, in the form royalty, dividends, corporate tax, income tax and export duty. PETRONAS provides shareholders with the opportunity to gain first hand exposure on the Companys operations by organizing several visits to its Gas Processing Plants. Such two-way communication increases corporate transparency and helps shareholders take a longer term view of their investment based on a better understanding of the companys corporate strategy and operation PETRONAS recognizes the importance of timely and equal dissemination of information to shareholders. Therefore they arrange the Annual General Meeting (AGM) which is a crucial mechanism in shareholders communication. Employees PETRONAS must be committed to enhancing the capability of its employees, as a corporation is only as good as the people who work for it. This phrase is from PETRONAS mission statement. Employees are the most important asset of an organisation, since it is the dedication, motivation and skills of an employee that make a business successful. PETRONAS highly values its employees and understands the importance of their motivation. Therefore PETRONAS arranges various programmes to encourage and support its employees by involving them in voluntary work. Programmes such as Sentuhan Kasih and Jalinan Insan allow our employees to contribute directly to homes for disadvantaged children and orphans in the areas of their operations. These programmes provide the employees with job satisfaction, which in return highly motivates them to perform better. Community Lord Holme and Richard Watts used the following definition. Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large The culture now is to be generous by giving back to the community. Therefore organisations have certain responsibility towards the community they work in. PETRONAS is a responsible citizen of the community, thus is has successfully imitated and supported various social, environmental and community projects. PETRONAS and Education PETRONAS is committed is developing the people and they operate in by providing education particularly in the field on science and technology. They are determined to create a skilled human resource base for Malaysia through various schemes. Scholarships University technology PETRONAS (UTP) Provides hands on technical training and innovative programs to help employees build skills and competencies. PETROSAINS provides a rich and stimulating environment for the public to learn about science and technology PETRONAS benefits from this program since they are molding their own workforce, by educating them in standards which are important to PETRONAS. PETRONAS and Environment PETRONAS recognizes the importance of conserving biological diversity in order to ensure people, animals and plants. Therefore they developed the KUALA LUMPUR CITY CENTRE (KLCC) PARK, to balance the challenging demands of growing urban populations, with the environmental conservation. A much needed public park and green lung for the city of Kuala Lumpur. External Environment External environment refers to the factors that happen outside the business which cannot be controlled by the business. These factors will influence the internal functions of the business and its strategies to adapt itself to the changing environment. Political Environment The Malaysian government chose to create a state company, rather than using taxes, production limits, leasing, or other familiar instruments of supervision. The government sought to assert national rights over the use of the countrys resources. A state company, having both supervisory powers over the majors and production activities of its own, was a workable compromise between allowing the majors full rein and excluding them, along with their capital and expertise, altogether. Petronas is given fulltrust by Malaysia government to conduct business independently from the government. Government holds 100% of Petronas and formulates and implements energy policies including oil gas. The company cooperates with the government for the common purpose to develop the country to achieve the level of advanced countries. Regarding the relationship between Petronas and the government, one executive at Petronas said, There is a world, especially in the Third World, where only the government and the government (GG) can open the first door. He claimed that there is the world which does not function well with the absence of mutual trust between the government and NOC. Legal Environment PETRONAS is a multinational organisation. Therefore the company is subjected to laws in all of its host countries, such as taxation and consumer rights. Government taxation A large sum of the profit is usually paid off to government in the form of income tax, dividends etc. Despite the lowered net profit, PETRONAS paid RM 30.0 billion as dividends, RM20.3 billion as income tax, RM 9.1 billion as corporate income tax, RM 2.2 billion as export duties and RM 6.2 billion as royalties. Health and safety at work This aims to protect the workers from any kind of physical injuries. It requires the working environment to be safe with adequate equipment and sanitation. These requirements usually add up to the business cost. Consumer rights This law protects the consumer from products that do not reach a reasonable level of safety. PETRONAS sternly practices this as to ensure maximum popularity amongst other oil and gas company as well as looking after customer satisfaction. It generates income and value for its shareholder. PETRONAS gave the government RM 52.3 billion from its RM86.8 billion pre-tax profit, in the form royalty, dividends, corporate tax, income tax and export duty. Economical Environment Economical environment refers to the economic factors that affect the business in terms of recession, interest rates, exchange rates and global economic factors. Recession Recession results in the fall of demand for certain products, as income is reduced. To keep the demand on going, the prices of products is lowered. PETRONAS has net profit declined by 13.9% due to high production costs and low oil price that has been caused by the recession. Interest rates During inflation, there will be increase in the supply of money associated to the amount of goods available. This will result in a rise in prices of goods and services in the economy over a period of time. The high interest rates and fall of purchasing power would consequently affect the cash flow of the organization. Globalisation Technological Environment In order to adapt itself to the rapid growing technological environment, an organisation has to be versatile and recognises the value of technology to its business growth. PETRONAS is a technology dependent organisation that promotes and uses technology vastly for research and development. PETRONAS focuses its technology on advancing operational excellence through better plant and Health, Safety and Environment (HSE) performance. It also aim to create niche technologies to improve the performance of its core businesses. In the upstream sector, PETRONAS focuses on technological development to increase hydrocarbon resources and to enhance productivity and recovery of its fields. On the other hand, downstream, PETRONAS maximises yield in oil, gas and petrolchemical operations by applying appropriate technology. It also creating a renewable energy lab to enable itself to move further forward and become a technology-driven company. Competition PETRONAS PRIMAX 3 is designed to provide maximum protection and performance for your car. Based on comprehensive tests,  PETRONAS PRIMAX 3 unique cleaning formulation will  starts to work right from the first time you fill it up, ensuring that your engine is always at its most powerful. By formulating with unique additive components, PETRONAS PRIMAX 3 efficiently protects your engine against injector fouling and corrosion, reinstating your car to its peak performance to  improve fuel economy. However, Shell is the leader in developing high  quality fuels. Shell Super with fuel economy formula is specially designed by Shell experts to give you extra miles at no extra cost. It is formulated with Shells Synthetic Viscous Friction Improver, designed to reduce friction in this crucial part of your engine, helping to improve its efficiency. On the other hand, all Caltex petrols now include technologically-advanced, patented fuel ingredient, Techron ®. Caltex Techron with cleaning agent is unsurpassed at keeping engines clean and cleaning up deposits to help reinstate original performance. It contains powerful detergents which help in removing deposits from fuel injectors intake ports and valves. The key benefits for using Techron ® are improved performance, enhanced reliability, smoother drive, restored fuel economy and lower emissions. Social culturePressure group Sponsorship Programmes: PETRONAS will offer academic sponsorships to deserving students for studies in secondary schools and institutions of higher learning every year. There are more than 19,000 students have benefited from PETRONAS   tertiary education sponsorship programmes at the Foundation, Undergraduate and Postgraduate levels. Besides that, more than 11,000 secondary school students have received sponsorships from PETRONAS. Students can get the sponsorships by obtaining excellent results in the Sijil Pelajaran Malaysia (SPM) examinations for undergraduate studies at established universities, both in Malaysia and overseas. On the other hand, students can choose to pursue technical and non-technical courses that are related to the industry. In addition, scholarships are offered to Malaysian secondary school students. Employees and Community: In reaching out to society, PETRONAS promised to serve disadvantaged groups and communities around the world goes the extra mile with the proactive participation of their employees at the grassroots level as volunteers. PETRONASs employees dedicated their time and energy to help ease the needs of the disadvantaged communities in Malaysia and abroad. Group-wide, PETRONAS organized different programmes to encourage their employees in their voluntary efforts to connect with the communities that need help the most. PETRONAS organized annual programmes like  Sentuhan Kasih  and  Jalinan Insan  for allowing their employees to contribute directly to homes for disadvantaged children and orphans in the areas of PETRONASs operations. In addition, the  PETRONAS Volunteer Opportunity Programme  works together with selected NGOs and relevant parties to scout for volunteer opportunities and provide necessary training, direction and support to develop skills useful in programmes such as disaster rehabilitation and education outreach activities. Conclusion PETRONAS has managed its business environment well because it is now has ventured to 32 countries. Therefore, PETRONAS has to be innovative and creative to adapt the dynamic environment of business in order to maintain and expand its business. As the result of well planning and well utilizing of technology, PETRONAS has grown to become a massive power to succeed in petroleum industry from the past to the present. Great organisation of power and technology had become the main factor of this success. With the strategy of integration, adding values and globalization, PETRONAS has the new routes to deliver excellent performance to the stakeholders, employees, nation, and host countries and communities where PETRONAS operate. PETRONAS will continue to develop the businesses in Malaysia and overseas as the journey towards comprehend our vision To be a Leading Oil and Gas Multinational of Choice.